When Robert Castaneda decided to rebrand his business ServiceRocket, he took some very deliberate steps to ensure it would be a success. Some of the key points are below; watch the full video for more detail.
- Understand your values. What do you admire in your best employees?
- Focus on certain aspects of your business more than others.
- Register domain names that relate to your company.
- Put together a presentation about what you stand for. Who are you? Why do you exist as a company?
- Create your company logo.
- Pick a name that fits with your current brand.
How will you transform your business?
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