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VIDEO: How To Successfully Rebrand Your Company



When Robert Castaneda decided to rebrand his business ServiceRocket, he took some very deliberate steps to ensure it would be a success. Some of the key points are below; watch the full video for more detail.


  • Understand your values. What do you admire in your best employees?
  • Focus on certain aspects of your business more than others.
  • Register domain names that relate to your company.
  • Put together a presentation about what you stand for. Who are you? Why do you exist as a company?
  • Create your company logo.
  • Pick a name that fits with your current brand.


How will you transform your business?



Photo & Video Credits


Author : Young Entrepreneur Council

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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