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VIDEO: How To Get Publicity For Your Small Business

Getting publicity for your small business or startup is no easy feat – especially if you’re new to the market or industry and have limited marketing/PR dollars to spend.

 

 

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But it’s not impossible, particularly if you know who you want to reach (and why they should care about your product or service).

 

Sharam Fouladgar-Mercer (CEO of AirPR) knows your pain firsthand. But the one thing he advises you not to do is mass-email hundreds of journalists hoping for a press hit. Instead, he suggests starting with a few key questions like:

 

  • Have you built the right product for the right customer?
  • Who is the right customer?
  • Which journalists or publications cover your topic/industry?

 

 

Watch the video (and take notes) for in-depth tips, do’s and don’ts.

 

Photo & Video Credits

StartupCollective

Author : Young Entrepreneur Council

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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