Brad Hunstable of Ustream helped Barack Obama broadcast live during his campaign. How in the world do smaller brands get to the top in terms of partnerships?
When you’re running a small company without an established brand, it’s difficult to get big, risk-averse companies to invest in signing a major business deal with you. But it’s not impossible if you know where to start.
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Brad Hunstable, the founder and CEO of Ustream, recommends that newer or smaller companies try the “ladder method” to score major deals:
- Build momentum by looking for smaller fish who are willing to take a risk.
- Leverage that traction as proof, and go to the next person in line.
- Rinse and repeat until you climb to the top!
Watch this video to learn more:
What would you add to this list? Tell us in the comment section below.
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Photo & Video Credits
StartupCollective | Dave Catchpole
Article originally published on StartupCollective. Syndicated on KillerStartups.com with permission.