How do I steer traffic toward my company? Trying to answer that question will drive any startup around in mad circles. For ParkMe.com, making sure people stop their way is the business’ utmost concern – they provide real-time parking data, guiding drivers to convenient, available parking.
To launch their iPhone app in Austin, Texas, the ParkMe team took aggressive, creative action. They buzzed the streets during the SXSW Interactive Festival by putting fake tickets and boots with the company name on parked vehicles. Risky stunt or brilliant guerrilla marketing ideas?
Check out the video of ParkMe’s efforts and decide for yourself: