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When It’s Free It Can’t Be Easy… Right?



by Micah Berman


Startups and small businesses are always trying to cut costs. They spend their assets wisely and always try to remain within their company budget. Search Engine Optimization, a free and organic process of acquiring traffic, is a hot topic amongst tech and internet startups and has become a driving force in the pursuit of getting noticed.






The major search engines such as Google, Yahoo, and Bing are using SEO to rank their web pages according to what they consider to be the most relevant to users. In order to gain traffic, attract more readers than competitors, and increase your monetization strategy, you must first refine your SEO strategy.


Although SEO is essentially “free” and “organic,” it is common folly to underestimate the difficulty a small business can have in driving high traffic. Small businesses may not have the time, resources, or expertise to focus on an SEO strategy and should consider outsourcing their strategy to an SEO firm or investing in an SEO software. SEO can take years to perfect and companies who have a strong strategy, whether internally or externally, will gain the most exposure.


A New Tool For SEO

A new tool has recently been developed by Santa Barbara startup FindTheBest. FindTheBest is an unbiased, data-driven search engine that provides objective information to help people make quick and informed decisions. FindTheBest is the Kayak for all the big decisions in life and the company is taking the necessary steps to provide the public with information that is free of persuasive advertising and clutter. They have recently developed an SEO firm comparison tool that allows users to compare firms by client business size, industry expertise, and number of backlinks. If you are a startup and are struggling to formulate an SEO strategy, this tool can help you find the right SEO firm to work with.


How The Tool Works

The SEO comparison tool works by aggregating data found on each firm that is listed. Extensive research is done in order to ensure that the data is accurate and up-to-date. This data is then compiled into an SRP (search results page). This tool works by filtering the SRP based on what your company is looking for. To show you how the tool works, we will start with an example.


1. Choose A Filter

To start, select a filter that applies to your business. It is suggested that you start with client business size and continue to refine your search with industry expertise. These two filters will provide you with the SEO firms that have experience working with companies that are similar to yours based on industry and company size.





2. Select And Compare

In order to find the best match it is important that you select and compare at least two SEO firms that match your filter preferences. This process can help you outline the differences between the selected companies that you are considering. Here is an example of all mid-size businesses who have an expertise in banking.




The Importance Of SEO

An SEO strategy is an essential aspect to any business, small or large. If you can successfully strategize to optimize the organic traffic on your website, you will have more opportunities for monetization. SEO firms can be a huge asset to any business who is looking to gain more traffic and there are many tools that can help a company gain more SEO power. The interactive SEO comparison tool that FindTheBest has developed can help you make the big decisions when it comes to partnering with an SEO firm. It is free, easy to use, and will help you make the best decision for your startup.



BermanMicah Berman is an aspiring entrepreneur who had his sights on changing the way college students eat. He started a bagel company at the University of Wisconsin-Madison from his dorm room. Micah has postponed his pursuit of bagel glory to work at FindTheBest. Micah loves to play soccer and cook for his family and friends. One day he will resume his pursuit of bagel glory and change the way students eat.



Photo Credits

Michal Marcol | | Courtesy of Micah Berman

Author : Guest Author

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