It’s disappointing to invest a large amount of money and energy into generating new sales leads, only to find out they’ve been slipping through the cracks because of a lack of follow-up, or a follow-up process that isn’t working.
In fact, many companies don’t follow up with their prospects, or even clients, despite having spent time and money to find them, and even though they know follow-up is crucial when it comes to turning leads into sales.
So I have an important question for you: Do you have a process already in place for follow-up that will convert leads into sales because you know what to say, and have proof it will work?
Before you start creating your follow-up process, you need to recognize and understand the overarching goal: Becoming the preferred provider of your product or service with clients and prospects who want your business, despite all other factors.
To reach this goal, you need to accomplish a few things:
- Get prospects and clients to know, like and trust you.
- Clearly and compellingly make a great offer.
- Overcome objections and offer proof.
The follow-up system you create will play a huge role in reaching these goals, and ONTRAPORT is going to make it easy for you to do. The Follow-up Made Easy workbook will assist you in establishing a follow-up process that you can implement right away.
Download your free Follow-up Made Easy guide. After downloading your guide, get started on the short exercises to begin creating your ultimate follow-up. Rest assured, ONTRAPORT is here to guide you through it!
Based in Santa Barbara, CA, ONTRAPORT is an all-in-one small business management platform that integrates all the software tools an entrepreneur needs to start, systemize and scale his or her business. Instead of having to learn and manage a bunch of complicated and disconnected business tools, ONTRAPORT makes it easy to set up and automate processes across the business and, when coupled with our expert implementation, done-for-you services and personalized customer support, empowers our clients to focus on building a business they love. For more information, visit www.ONTRAPORT.com.