We’re all trying to gather as much info as we can about the people who visit our sits. While analytics are undoubtedly getting better and better, there’s nothing like the trusty old contact form to get us even more information about our current and prospective customers. Asking people to fill in their info is a tried and true method but the ugly truth is it might actually be costing you money.
So what’s the magic button? How can you distinguish between a contact form that’s getting you the right amount of info and one that’s turning your customers off? According to this infographic, it’s all about the friction, baby. Keep reading for tips on how to find that balance, as well as some awesome examples of the power of the contact form.