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The One Small Move That Gained Expedia $12 Million In Profit [Infographic]

We’re all trying to gather as much info as we can about the people who visit our sits. While analytics are undoubtedly getting better and better, there’s nothing like the trusty old contact form to get us even more information about our current and prospective customers. Asking people to fill in their info is a tried and true method but the ugly truth is it might actually be costing you money.

 

 

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So what’s the magic button? How can you distinguish between a contact form that’s getting you the right amount of info and one that’s turning your customers off? According to this infographic, it’s all about the friction, baby. Keep reading for tips on how to find that balance, as well as some awesome examples of the power of the contact form.

 

 

Photo Credits

stockimages | FreeDigitalPhotos.net | 401(K) 2013 | SingleHop

Author : Emma McGowan

Emma is a proud native of Burlington, Vermont, who has lived in six different countries over the past two years. She's living and loving the global nomad life and writing about technology and startups everywhere she goes. Check out more of her writing about tech on (the more titillating stuff) KinkAndCode.. Follow her on Twitter @MissEmmaMcG.

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