What is one creative way I can draw attention to my new product launch (other than press releases, etc.)?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
“This accomplishes two things. First, it opens a door to network with influencers in your space. And second, when you publish these interviews you will increase awareness of your offering both through your efforts and the promotion efforts of your interviewees.”
– Alexandra Levit, Inspiration at Work
“Target a publication and offer them an exclusive first look. By offering an exclusive, you’re able to really focus on telling the right story in a personal and intimate way. By allowing the publication to be the first to preview and break news about your company, they’ll instantly create a buzz you wouldn’t have been able to on your own.”
– Brooke Bergman, Allied Business Network Inc.
“When I launched my Facebook Fame e-book, I celebrated with an online party that anyone could attend from anywhere in the world. I had special celebrity guests call in, and even had some local customers stop by to host the party with me. It was a huge success and we sold 600 copies during the launch.”
– Laura Roeder, LKR Social Media
“Getting press coverage for your launch is great, but there’s nothing more powerful than word of mouth. Especially when coming from an influencer. Seek out those influencers early on. If your product is truly worthy, you might just convert them into brand ambassadors that are more convincing than any advertising or press release.”
– James Simpson, GoldFire Studios
“Most people don’t know that many of the articles that are recommended to them are actually advertisements. By placing your content — such as press about your company or a blog post about your announcement — like this, you are able to organically attract interested readers and potential customers.”
– Sarah Ware, Markerly
“I suggest holding a network mixer. Have a host committee of people invested in your business send the invitations out to their networks. Having an event and being able to speak in front of 100-200 people will make your launch significantly more impactful! Driving emotional connection is what branding is really about, and in-person visibility accelerates that.”
– Raoul Davis, Ascendant Group
“We recently launched a new line of products and ran a 5-day countdown on social media. We shared photos of the products arranged in the shape of the number of days until the launch (5, 4, 3, 2, 1), and on launch day we posted a video of our staff playing the products like instruments. We shared them across Twitter, Facebook, Instagram and our blog, and it did well to raise hype.”
– Emily Doubilet, Susty Party
“Many bloggers are using a tool called Rafflecopter to do brand giveaways. To promote our clothing company, we had a fashion blogger host a giveaway where her readers could automatically enter by joining our email list, following or pinning our items on Pinterest or following us on Facebook. With Rafflecopter, we’ve grown our list much faster than we could have alone.”
– Allie Siarto, Fare Oak
“A great way to draw attention to a product or service launch is to create a giveaway or a competition with prizes related to your business. People love complimentary goods and services, and competitions are an engaging way to grow your audience while promoting your company. Make the entry process simple, and prepare to provide more information and nurture the lead once they’re engaged with you.”
– Doreen Bloch, Poshly Inc.
“Build a launch list. It’s hard to get third parties to write about you. But if you spend some time before your launch building an email list, then when you launch, you’ll actually have some people to launch to.”
– Wade Foster, Zapier