Most people rely heavily on visual elements during the decision-making process. For app developers who have undertaken a great marketing campaign and been able to successfully drive traffic to their app, the next step is to ensure users are actually downloading the app – and the download is going to rely heavily on the demo video. A demo video is the first glimpse users will have of an app, and it isn’t something that should be created hastily; it goes beyond an app store description, and gives users a visual representation of what the app has to offer. An app demo video gives users the opportunity to experience an app before they decide to buy it, and it’s a make-or-break component for successful apps.
Making the Most of a Demo Video: The Top Tips
There are a few ways developers can optimize their demo video and make it a sure-fire success, generating not only interest, but also downloads.
1. Choose Your Tools Carefully
Use the right recording programs. For example, when creating a video for an iPhone app, consider options like the iPhone Simulator and SimFinger. Great caliber recording programs improve the overall quality and delivery of a video. Snapz Pro X is a screen capture program that allows users to capture quality recordings easily, and it’s relatively cost-effective.
2. Don’t Shy Away From Creativity
Using creativity to set an app apart means the demo video can’t be basic. Infuse a bit of personality into it, and make it unique from the other countless videos users will see. Whether it’s through music, or the development of a storyline, compelling users to download an app because it’s fresh and different will make an app memorable and noteworthy.
3. Harness the Power with a Strong Voice
Finding a voice is integral for an app. Even paying for a voiceover may be worth it to improve the overall quality of a demo. For simple apps, it isn’t entirely necessarily to include a voiceover; background music will suffice as long as it gives off the mood and feeling the app portrays.
4. Keep it To-the-Point
With only a short window to convince the user an app is worthwhile, focus on utilizing a small amount of time, rather than making a long video. Focus on grabbing the user’s attention in the first few seconds of the video, because that may be all the time a user will give before moving on.
5. Hook Your Viewers
A demo video doesn’t simply have to demonstrate functionality, it can also include a few benefits and features that will entice users. Include these as part of the voiceover, or added as captions during the editing process if only music is being used. A demo video is a unique selling tool, so take advantage of the opportunity.
A Professional and Polished Final Product
Creating an app demo video can be an overwhelming process for many developers, and creating a finished product that is polished and effective can present a challenge. To overcome these obstacles and create a dynamic and impactful demo, developers can use the services of PreApps. PreApps offers three packages, all of which will provide a complete, professional level demo video, at budget-friendly prices. The packages vary in the level of details they provide, and range from a standard option to a comprehensive VIP package, which offers everything, including live action footage with the app being used in a natural setting.