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How To Convert Signups Into Buyers




Do you know where your users are coming from?

For online or Internet-based businesses, the sales cycle often starts with a sign-up form. But turning those leads into paying customers isn’t easy, and a lot of startups fail to convert enough leads to stay alive.


Bottom line? You need to think like a customer to know how to market to your user base. Andrew Laffoon, CEO of Mixbook, recommends thinking holistically about the process and A/B testing before jumping in — watch the video for more tips.



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Author : Young Entrepreneur Council

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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