As I look back, I was always someone who was fascinated with the intricacies of how to grow a business. At a young age, I sold used books to my classmates. I got those books I sold from wherever; from hand me downs, from friends’ and even buying from the same classmates (I just had to make sure that I sell it at a higher price). I have always treated it as just another game kids play, only in this one, I was the only kid who knew how it works in our class. It was the riskiest, most exciting and fun game for me. That motivation has never was worn out in me even up to now. I got most of it from my dad.
An Important Lesson in Business
One important lesson I learned from my old man was that a business exists only because there was enough demand to support it. It may be a little difficult to swallow for most folks who is only now developing his entrepreneurial spirit, but I’m going to break it down for you.
Business Development – Defined
No business can ever make it pass through being just someone’s dream if it doesn’t have customers. The process of acquiring customers is a long and arduous process. We all know that it takes more than just having a high quality product. In the real world, getting new customers is the reason why we open the doors for visitors, why we greet them, why we always have to be courteous and polite to them.
It is because within each of those visitors lies the potential of having another customer. That is why we try to attract as much visitors to come in to our business. The process of figuring out new techniques on how to get more customers into a business is called business development. Since we are now just about to move into the social age, coming from the information age, the internet has a lot to do more than ever with how business development works in the present.
Business development is tantamount to growing a business to the point of sprouting new businesses from it. For that, we obviously would need more customers to fuel the company just like how a tree grows more branches. Here is where SEO (search engine optimization) comes in the picture. You see it is the modern method of inducing rain for the tree to prosper (metaphorically).
The internet is the newest awesome platform from which to cultivate techniques so that new customers may come. With it in hand, a business will not be limited only to local clients. A platform that has no borders. However, it isn’t without a cost. A business will have either to develop its own or get someone to help it with SEO techniques and achieve better rankings in search engines like Google, Bing and Yahoo; hence better online visibility. Once the company website is able to move up into a good ranking, then a lot more possibilities open up for the company. Possibilities that includes new opportunities to expand into new business.
Sunny Popali is the SEO Director at Tempo Creative, an Arizona Inbound Marketing firm that has served over 700 clients since 2001. Tempo’s team specializes in digital and internet marketing services including web design, SEO, social media and strategy.
Courtesy of the Author