Using Customer Relationship Management To Boost Sales


by Ronald Alexander


One of the toughest things for companies to do these days is to track exactly how their customers are using their products. There are so many channels that people can use to access a company’s inventory that it takes a lot of work to know which ones are doing what.


Well, now there’s a way to follow what all of your customers are doing by using Customer Relationship Management (CRM) tools. These tools allow you to know what your customers actually want, what they’re looking at on your sites, and what the best path to take is – so that you can close the sale. You might think that this is a complex process, but the fact is that it makes a complex process a lot simpler to follow.





Increasing sales takes an understanding of the entire CRM spectrum, so it’s important that anyone who wants to take advantage of this technology has a firm grasp of all it can do.


Strategic Thinking

Converting leads into sales takes a streamlined process that ensures that no customers leave without you making a sale first. While this may seem like a pretty aggressive approach, it really is the only approach to take if you plan on getting and retaining enough customers. The strategy involved is knowing how your customers are finding you, how long they’re staying on each page of your website, and then finding a way to keep them around long enough to make a sale. Of course, sometimes sales come later on down the line, but you will have to know why they were there in the first place in order to make future sales as well.


Point Potential Customers to the Correct Channel

Leads don’t want to be inconvenienced, so it’s up to you to point them to the channels that are going to best suit their needs. Not only will this give you a better understanding of what’s working for all of your customers, it will also make your leads feel like you care about them as much as you care about the sale itself.


The beautiful thing is that now you, your customers, and your potential customers can access your website from just about anywhere in the world. This means that you can make a sale at absolutely any time, so you need to make sure that your customers know that there are multiple ways that they can access your content. Once they have that embedded in their heads, you will see that your products and services will fly off the shelves a lot quicker than they ever would have without a CRM strategy.


Recommend What the Customer Actually Needs

Using multiple channels to increase sales only works if you have a great understanding of why your customers decided to buy from you in the first place. This means that you need to know which channel they chose to use and why. More importantly, it means that you need to point your customers in the right direction along the way.


Using CRM can give you the power to tell your salespeople exactly what they need to be on the lookout for and how they should approach customers. Here are the added advantages of this tool:


  • Sales are made quicker because you know what each and every customer needs.
  • Additional sales can be made based on the feedback of current customers.
  • No matter how much or how little a customer needs, you can offer it to them by managing multiple channels easily.
  • Make everything that you sell easier to find because each customer is handled in a way that is best suited for them and your business.


Your customers know what they want, but you have the information that they need to find it through multiple channels. As long as you possess what they need, you have the power to show them how they can get it no matter how they wish to get it. You become more of a helper than a salesman, which is something that all customers appreciate.


Close the Deal

Closing is a matter of completing all of the other tasks listed above and then bringing the lead around to finally paying for your product or service. It’s actually the easiest part of the CRM process, because the interest is already there and you know that your customers want what you’re selling.


You need your customers for your business to last, so definitely think about using the CRM model to give you a boost in production. Not only will you see your numbers go up, you’ll notice that the entire process is made easier.


Ronald Alexander has worked as a journalist and written for magazines, newspapers, and websites for over 10 years. Currently, he conducts research and writes articles for Go-AAGP.




Photo Credits

Ronald Alexander | Sean MacEntee