Your New Idea Is Somebody Else’s Third Idea But That May Not Matter
“Oh my god, I have such an awesome idea,” you tell your friends. Then one of your friends retorts, “Ah, I thought about the same idea… years ago.” Your face sags and your ego is deflated. Your wanted to be the first person to come up with such an elaborate idea.
How To Inflate Your Ego
The world is circular and chock full of brainiacs and smart people with the desire to become the next amazing website inventor, (i.e. Facebook and YouTube). Both of these sites provide a need for the “customer.” Facebook allows “the need” of being connected to friends and YouTube enables viewers to be connected to the new trending video; that is likely to be played on the next episode of Tosh.0. How cool are you to say, “Oh, I totally saw that video weeks ago.”
Think about it, in our world now, we want to be in the know. Right now, yes, right now, take a look at your mini-feed on Facebook and just peruse through your friends’ statuses. How many of your friends’ statuses exude the “me first” attitude?
Ask yourself, “How does looking at mini-feeds inflate my ego?” Avichal Garg, CEO and Co-Founder of Spool, would call it the “Why Now” idea. Why now does Facebook need a home page that displays every single action people make, from what Yahoo articles they read to what trending video you or your friends are watching. Why? Because not only are we the first but we are showing our friends that we are like-minded and well-rounded individuals. Thus inflating the ego.
Garg provides common answers to “Why Now”:
- A new enabling technology has emerged (GPS)
- Consumer behavior has changed (Consumers understand the idea of “the cloud”)
- New distribution channels (The iTunes App store)
- Legislative changes (Environment regulations drive clean tech)
“Why Now” Is Spotify Killing The Online Streaming Market?
Spotify, an online streaming music service, has embraced the online music trend. People pay a monthly subscription to have access to a vast array of music. Though I have not embarked on the Spotify adventure, I do know that many of my amigos and amigas have done so. For instance there in my mini-feed on Facebook I can see what my friends are listening to via Spotify.
Just think a few years ago people would have scoffed at such an idea. “Never would I pay for a subscription to stream music, not I good sir, I download my music,” one would say. Spotify provides instant gratification right at your finger tips, no more searching hours on end to find one track to download. Spotify is likely to have it in its library.
Sure millions of people have thought about charging people to stream unlimited hours of music or had the idea to connect people from around the world using one central site. But it takes one or a team of people to implement the idea and to understand as Garg said, “A deep understanding about how the world was, is, and will be.”