Uploading only the best content is the ideal way in which you can create an online presence, get more of your customers to react to your startup, and even acquire new customers. Increasingly, the strategies needed to achieve these goals can be somewhat overwhelming for many startups looking to make the jump.
With a well thought out plan in place, effective content marketing is possible for even the smallest of startups. Take a look at these 4 steps to help you get content marketing working for your startup today!
1. Your Budget
Whether it’s money, your time, or an employee’s time, you’re going to have to clarify what resources you’re going to allocate to content marketing. Making it clear who will spend their time doing the marketing and how they will go about it will help you focus in on necessary strategies.
If you’re wondering how much of your budget should be focused on content marketing, founders I’ve interviewed have given the figure of 25 to 35 percent. That range, depending on how much your startup can afford, is the average figure needed to really get your content marketing moving.
2. Who Is Your Customer?
Content marketing isn’t a general overview of your product or service. It’s aimed specifically at your customers as a way to connect with them and help them solve the issues that most concern them in your market. The better you know your customer, the better you’re able to build a relationship of trust with them that you will be able to build upon with any future updates to your product.
Find out what your customers search for on your site. Target those search terms and learn to create compelling content that addresses those interests and concerns.
3. Be A Tastemaker And Curator
There will be times when customers aren’t necessarily finding content they like on your site or blog, so of course they’re going to search elsewhere for what they’re looking for. Well, instead of letting them click away, keep them on your site by posting unique original and curated content on hot topics.
Your sharing of this content not only prevents them from looking elsewhere all the time, it can also give them insight about you or your startup. This gives customers another side of your brand or image that they can potentially relate to.
Remember not to confuse them with too many links or posts from the outside world. Otherwise, your loyal customers will begin to forget why they came to you in the first place!
4. Social Media Promotion
Remember that content marketing and social media sharing go hand-in-hand. Sharing via social media is crucial as it acts as the primary vehicle through which your content is consumed and shared!
The more people who see your content, the better it is for your startup. That is how loyalty can eventually be built, (as long as your content is top-notch).
If you’re clear on what customers are interested in knowing, then you can meet your startup goals, build brand awareness, acquire new customers and keep them. Do your startup a favor – get planning, and share great content!