As a startup, one of the distinct challenges you face is getting your name out there and attracting large-scale visibility. And because you don’t have the history or track record to fall back on, you have to be clever about which strategies you implement. But with the right approach, you can get the sort of exposure you need to thrive.
4 Tips for Increasing Visibility
In a perfect world, a quality product would be all you need to build a successful business. But in today’s vastly oversaturated marketplace, visibility is paramount. If nobody knows you exist, the quality of your product is a moot point.
The question is, how do you increase visibility without blowing through all of your cash? Furthermore, is it even possible to enjoy optimal exposure without a massive budget?
The answer to both of these questions is yes – but you’ll need to think strategically. As you seek to grow your brand, here are some helpful and cost-effective tips that will get you on track:
Develop an SEO Strategy
The technical nature of SEO turns many entrepreneurs off, but you don’t have much of an option these days. If you want online visibility, you have to make an effort to move up the search rankings. More specifically, you need to be visible in the right places.
“The game has changed when it comes to bringing in leads from online searches, and it’s changed dramatically,” law firm marketing specialist Doug Mills writes. “It’s not enough just to rank on the 1st page of Google’s organic results, you need to be in the Maps 3-Pack if you want your phone to ring.”
If you want visibility that leads to conversions, you’ll need to work on getting your name in the right places – such as the Maps 3-Pack. Staying up to date with SEO best practices will allow you to develop a timely strategy. And make no mistake about it: timing is everything in the SEO world!
Create Compelling Content
Content is currency in the digital marketing world. It gives you leverage, exposure, and the ability to shape your brand’s story.
Because startups typically don’t have very large audiences on their own channels, it’s often a good idea to pursue guest blogging opportunities on relevant industry sites, blogs, and publishing platforms.
“Guest blogging has been proven to boost growth in a number of ways,” marketing consultant Shane Barker writes. “For instance, Ahrefs highlighted some case studies in which entrepreneurs have used guest blogging to improve their performance. One boosted search traffic by 20%, and another hit the first page of Google.”
Guest blogging opportunities are relatively easy to find. If you get stuck looking for options, Barker suggests running Google searches for your keyword + “contribute” or “write for us.”
Network Like It’s Your Job
As startup founder or CEO, you have to get your name out there. The more you meet people and rub shoulders with important figures in your industry, the faster your brand’s name will rise to the top.
There are ample opportunities for networking – it’s up to you to seize them. You can join groups – such as your local Chamber of Commerce and Rotary Club – attend industry events and conferences, participate in online forums, and even launch your own networking groups within your niche.
Get Involved in the Community
Today’s consumers – millennials, in particular – gravitate towards businesses that care about more than the bottom line. There’s a huge soft spot in the market for companies that care about social causes, the environment, and helping others.
By getting involved in the community, you do two things for your business. First off, you gain more networking opportunities. Secondly, you can connect your brand to positive causes and build up a reputation as a brand that cares.
Get Your Name Out There
You can’t build a successful business if people don’t know you exist. Visibility is supremely valuable in today’s marketplace, and there must be some purpose and intentionality around how you approach this challenge.
Hopefully this article has supplied you with a few practical techniques and strategies you can use to get ahead. Implement them as you see fit and don’t be afraid of trying new things. Growth often happens as a result of bold experimentation.