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5 Expert Marketing Strategies For Startups

The founder of Honda, Soichiro Honda, has been quoted as saying “Success is 99% failure.” That may be the case; however, a solid marketing strategy is 100% essential if you want to have any success at all, especially if you’re part of a startup company. Without effective marketing strategies for startups, your company will have difficulty bringing in new business since no one will know about your business. If you have not yet created a marketing strategy or you are presently engaged in following a plan, this article gives you 5 expert marketing strategies, for your startup, that you may want to try.





5 Expert Marketing Strategies For Your Startup


1. Know your own point of view as a business.

It’s like any other relationship. The better you know yourself the better relationship you can have with someone else. In this case, your customers.


To do this, you need to ask yourself why you are in business in the first place. There are no wrong answers here. Any reason is the right reason, as long as it’s the truth. Why THIS business? Why THIS product? Just keep asking why. Why did you choose THIS business that fits in your budget? You could have chosen a different one. Why is the product easy to use?



Continually asking why will help hone your POV to a razor sharp point. Give answers that are truly from your perspective and not what you think sounds good to others. Thinking of how others will respond comes later in the marketing process. This is one of the most important marketing strategies for startups. Knowing who you are as a business BEFORE you start putting it out there is the surest way to business success.


2. Create your company’s brand.

Once you know your POV, infuse your brand with it. Your brand is the name, logo, slogan and design of your company that, when used in combination with each other, allows your company to be immediately identifiable to your target market.


3. Start building awareness for your company.

One of the best ways to do this is working with an SEO writing and strategic implementation company. Whether your business is ecommerce based or you have a website and store front, 98% of all customers look for information online first, before they buy. An SEO writing company can help raise your visibility online quickly by capitalizing on blogging, press releases and lead generation.



4. Develop customer loyalty programs.

This is one of those marketing strategies for startups that can help propel your business well into the future. A very effective way to do this is by building up an email address list. Once you do, you can regularly send out newsletters with coupons and sale notices, to keep them coming back for more!



5. Once you have the first four steps established to a certain extent then, you can and should get creative.

Use your POV as a compass to guide you to the next creative and imaginative is one of the best marketing strategies for startups. Often times, this includes a mixture of marketing methods. With your POV planted firmly in place your startup will have a solid foundation to jump off of into the realm of successful and well established companies.


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Author : Shane Barker

Shane Barker is a top-ranked social entrepreneur specializing in product development, marketing strategy and social media campaigns. He enjoys mentoring businesses and giving back to his community. Visit his personal blog at Shane Barker or check out his new startup, Partners Quest

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