There’s no doubt that nostalgia sells. The key for brands is to look back at the past with a genuine appreciation, rather than a gimmicky push.
Push past your desire for quick results; trust that your hard work will pay off. It’s a counterintuitive idea in today’s culture — but extremely effective.
Continue to invest in your sales process. One day, you’ll look back at your early sales struggles and wonder why you ever worried.
Think about your network like a sports team: When you have a full roster, you don’t need a bench that outnumbers your starters 10 to one.
No matter what type of startup you’re marketing, you can learn a thing or two from the success of plant-based meat brands. In redefining an industry category, these companies have been forced to market for growth.
The smarter tools and processes become, the more heavily companies rely on the soft skills of their employees to keep things running smoothly. There are many important soft skills that even the most technical employees need. According to the 2018 Workplace Learning Report from LinkedIn, most respondents named training for soft skills as their top priority in 2018. Technical skills can only go so far if the people using them don’t know...