Today’s business startups are in a challenging position. Presented with countless options for every technology need, they not only need to understand their own potential requirements – a challenge, given that they’re still developing – but evaluate factors like cost and UX, among others. So, what factors should your startup consider when selecting technology? The issues vary depending on the intended function, but narrowing your focus to a single set of programs, such as speech recognition versus transcription, makes it easier to identify what’s at stake.
Define Your Terms
The first thing that startups should consider when choosing between different tech tools is what exactly they’re looking for. For example, when businesses want to go from voice to page, they often use terms like transcription and speech recognition interchangeably, when that’s not actually accurate.
Speech recognition refers to technology that strips back features like accents to access the basic words being spoken. It’s not interested in meaning or ensuring that what it draws from speech makes grammatical or conceptual sense. Transcription, on the other hand, may refer either to actual individuals who listen to the text and write down what they hear or automated software that relies on underlying tools like natural language processing to discern not just the words but the meaning behind the spoken language.
The complexity of these two terms, which are so often treated as synonyms, reveals how important it is that startups know what they really need when selecting technology.
Know Your Industry
Another key step that can help businesses define what type of technology they need for their startup is a general familiarity with their industry. This is helpful because many industries have preferred or specialized tools specifically for their needs. One area in which this is distinctly visible is healthcare.
Healthcare providers and those in related industries can typically only use a handful of programs for security reasons, and when it comes to speech recognition, Dragon Medical One is equipped to recognize specialized medical vocabulary. When choosing software, then, see what others in your industry use. If one name comes up repeatedly, there’s almost certainly a reason for it.
Attend To Tech Evolutions
While you’re unlikely to go badly wrong in your choice of technology by following industry trends, it’s also important that you pay attention to changes and advancements in the available tools. Tools like speech recognition are constantly evolving, such that most of us are exposed to these tools every day via personal assistant technology. But while it’s true that these programs, found on your phone or other freestanding devices, are convenient, they aren’t specialized. What that means is that, although speech recognition tech has come a long way in recent years, its industry value hasn’t changed much. Instead, it’s gone mass market – and that’s a very different set of applications.
Technology moves fast, but business software tends to be expensive, which is why it’s so important to choose the right programs the first time – it could be a while until you can afford to buy an alternative. By carefully determining what you need to succeed in the first place, though, you can choose your tech investments wisely and allocate the rest of your budget to other development concerns.