Remember learning about differences in people’s learning styles? My introduction to the VAK model came from my hippie 6th grade teacher who, after some mental poking and prodding, found that I was an auditory learner. It looks like I’m not alone. An estimated 30% of people take in information better through listening. The concept sounds a little soft, but there is a growing body of evidence that people take in and process information differently. Don’t worry – no one is going to start singing Kumbaya, but it IS food for thought.
A lot of energy goes into creating PowerPoint presentations and slideshows, and we convince ourselves that it’s “worth it” based on the idea that the people who watch the presentation are going to be more engaged with and inspired by the material because we worked so hard to put it together.
Different Strokes For Different Folks
Tools like PowerPoint and movie making software are solid for connecting with people that take in information visually, but what about the people who are auditory learners (like me)?
This was the question Bastiaan de Jong grappled with while he was working as a marketing consultant. De Jong made a living by helping his clients create engaging and effective online presentations for their products. As a consultant, he kept up on the latest tools of the trade, but realized that even though the market was full of new and cost-effective slideshow creators, filters, and editors – there was very little out there for people who wanted to add a voiceover or narrative to their presentations.
Voiceover Toolbox Founder, Bastiaan de Jong
The Studies Are In:
Studies show that including audio along with visuals in presentations increases viewer engagement. It would be hard to think of a commercial without some form of a voiceover. Marketers use voiceovers because they work – plain and simple. Commercials and presentations are obviously different, but they both stand to benefit from including voiceovers.
- Add emotion and help emphasize specific content
- Increase viewer engagement and retention of information
- Help to give context to static images
- Provide information that can be hard to convey visually
- Situate the visual information into a easy-to-follow narrative
De Jong’s mission to fill the void in the market for a voiceover tool inspired him to create Voiceover Toolbox which aims to make “the power of true multimedia production” more accessible. Voiceover Toolbox offers a novel approach for adding voice and narrative elements to presentations.
Voiceover Toolbox is currently focused on the real-estate, automotive, and travel industries but they have plans to expand to cover more topics in the future. Voiceover Toolbox’s patent-pending “modular script technology” essentially reduces the cost of production from the $100-$250 range to as little as 10 bucks. It also shortens the timeline from days to minutes.
Voiceover Toolbox is able to cut time and costs by providing users with a database of 50,000 pre-recorded phrases (that are relevant to real-estate, automotive, and travel industries). Building a script is easy – users just click a phrase from the database and drop it into the script. You can preview the audio as you go, and the drag & drop interface makes it super easy to manipulate the text.
You can also generate audio by importing a script you or someone else has already written. There are a lot of options. Either way, at the end of the process you get a pretty natural sounding voiceover in MP3 format that can be easily incorporated into a video or presentation.
Attention spans are getting shorter, but there are tools out there that can help you work with that. Giving your online presentations and videos a voice not only makes them more interesting, it makes them more effective. Regardless of your audience’s learning styles, Voiceover Toolbox can help create a more dynamic and successful presentation.