“All the cool kids are doing it,” is one of those phrases that is often weirdly effective. Whether it’s waiting in line for the hot new brunch spot, buying the latest handbag, or hopping onto the next great dating site, it would seem that human beings are naturally inclined to do what the cool kids are doing.
Psychologists call it heard mentality but in marketing it has a much nicer name: “social proof .”
What it means, in a nutshell, is that people often take their cues from what their peers are doing.
But how does it translate to the world of the internet? You actually already know it well because it shows up in all of those little sidebars that tell you how many people have liked/tweeted/posted on LinkedIn. While we’re totally used to seeing those social proof sidebars for content, however, we haven’t really seen them for businesses.
That’s where UserStats steps in. UserStats says they’re the first social proof tool for web businesses. They promise that their widget will help your website convert visitors into customers by showing the world exactly what your users are doing.
How does it work?
The first step is just setting up and customizing the UserStats widget, which they assure you will only take a few seconds. (You can also take a look at a free demo beforehand, to give you a better idea of what you’re signing up for.) Once that’s done, the widget will automatically start displaying real time info about how many people have ben on your site and what they’ve been doing.
Who does it work for?
UserStats works for a wide range of different types of businesses, ranging from ecommerce, travel and hospitality, software, Saas, gaming, to blogs. It can show you how many orders have been placed, how many times you product has been downloaded, how many people are playing your game, or what your subscription rates are.
The idea, of course, is that your potential customer currently exists in a sort of vacuum. Unlike a brick and mortar store, where people can see immediately how popular a spot is, it’s much harder to prove that you’re what all the cool kids are doing if you’re an online business.
That’s why UserStats has the potential to be a really great tool for you and your business. If you’ve been struggling with conversion rates or just want to see a nice little bump on your site, why not head over and give it a shot?