The Inbound Marketing Community And Inbound.org
The right marketing can have people waiting in line for your product while the wrong marketing will have your product in the bargain bin at big box retail stores. Marketers think they know what the public wants, but if they did there wouldn’t even be a bargain bin at big box retail stores.
Inbound marketing gives you the opportunity to address your customers by providing them with information they need regarding your product. This marketing technique is relatively new compared to outbound marketing. Inbound.org is a resource described as “hacker news for marketers” by one of its founders Rand Fishkin.
The company was founded by the CEO of SEOMoz Rand Fishkin and Dharmesh Shah founder of Hubspot. This is a relatively new territory in marketing and the methods used for inbound marketing are constantly evolving as more people are using it to sell and publicize their product. The founders of Inbound.org want the site to be a resource where quality content from inbound marketers around the world can be noticed by everyone.
Do You Know What Inbound Marketing Is?
Simply put inbound marketing makes you catch the interest of your customers without buying it.
This attention is achieved organically by using different channels including:
- SEO or Search Engine Optimization – it makes your site more accessible by using keyword research and making your content noticed by search engines
- Content Marketing – generating awareness and driving traffic by creating content such as videos, blogs, pictures and information
- Social Media Marketing – using social media to get attention and spreading the news with Facebook, Twitter, LinkedIn, Pinterest and other social sites
Inbound.org wants to make marketers aware of not only what is readily accepted as inbound marketing but new and innovative methods used by marketers everywhere.
If you want to register with Inbound.org you have to have a Twitter account. This step is important in assessing your involvement in social media marketing and inbound marketing in general. Once you are registered you can submit content and interact with everyone on the siteabout inbound marketing. The site knows marketing so anyone breaking their guidelines especially with spam will be banned.
Ways To Use Inbound.org
This site is a kind of library for inbound marketing by its users. It is a resource for successful methodsused by marketers. When you submit your article, you have to select a category under which the article falls into. This helps the site place the articles in the right category. The site is a work in progress so the archiving tool is not 100% accurate.
Hot, Incoming And Share Articles
When there is a popular article it becomes part of the Hot Articles page. The articles on this page are based on the number of upvotes it receives. Incoming Articles is a page which lists the newest article in chronological order. The Share Article page is where you upload your article. Choose an article title that is short and catchy so people can see it. If it is too long it will be cut off because there is limited space. The beauty of the internet is it can bring a group of people involved in one subject and make it grow through trial and error and collaboration. The goal of Inbound.org is to bring marketers together so they can improve the process to make it more efficient.