Tasty Startups: FarmerFinder
The Craving it Satisfies
FarmerFinder is a “whole-food marketplace where buyers can trade with farmers directly and safely.”
Why it has a winning recipe
Amazing, delicious produce doesn’t need an organic label. It doesn’t need to cost a lot. What it needs is for people to be able to find it and buy it directly from farmers – which is exactly what FarmerFinder supports happening.
Likewise, farmers have their hands full worrying about climate change, multinational corporations, not to mention the heavy demands of normal operations. Their time is better spent growing food than hunting for new markets. FarmerFinder makes it easier for both sides pumpkin patch to find one another.
People want to know where there food comes from and the methods used in its cultivation. Consumer demand already exists for locally-sourced, sustainable food. Naturally, we also crave to eat flavorful and nutritious foods. For all of these reasons, eliminating middlemen so that food moves quickly from farm to table makes sense.
FarmerFinder shortens the loop connecting farmer, co-ops, distributers, restaurants and other consumers. We all love the weekend or seasonal farmer’s market, but need better – a place where people can buy great, affordable produce more frequently and where farmers can find more reliable income in order to stay in business.
I’m hopeful FarmerFinder becomes this kind of place. Farmers can list their produce online and describe how it’s grown. Hungry visitors will find a great variety of foodstuffs under the following categories:
- Vegetables
- Fruit
- Nuts & Seeds
- Coffee
- Dairy Herbs & Spices
- Natural Fibres
- Medicinal
An additional category, Other, is the place to source things such as cocoa beans, tea, boutique wines, oils, honey and bee produce, mushroom and truffles, sea vegetables, and animal feed.
According to a graphic from The World Bank included of the FarmerFinder Facebook page, somewhere between 1/4 and 1/3 of all food produced for humans is lost or wasted. An efficient and low-cost solution like FarmerFinder might reduce this horrific level of squandered food.
Eat better, smarter, cheaper, while working toward a more secure food future – makes a startup lover’s gut rumble. Head over to farmerfinder.com to sign up for early access.
Tweetable
Buy delicious produce straight from the source @FarmerFinder http://www.farmerfinder.com/
