If you haven’t figured out how important it is to follow online customer reviews and social media conversations regarding your business, find the nearest startup version of Pearle Vision, because let me tell you, your sight ain’t so hot. Actually, there is such a place to visit (and it serves eagle-eyed entrepreneurs just as well): it’s called Review Trackers.
ReviewTrackers.com is an online platform for monitoring and managing reviews. It’s designed to help companies – ranging from small businesses with a single site to enterprises with thousands of locations – stay on top of what their customers are saying.
Listen Closer. Respond Faster
There are numerous services online that claim to make it easy to monitor reviews, aggregate reviews, and provide alerts. Somehow, most manage to become bogged down with features and lose focus on making life less complicated for business owners. Review Trackers is a refreshing exception – a clean site with a straightforward, useful service.
Review Trackers collects reviews from over 50+ major review sites and counting. Sites covered include popular review sites (such as Citysearch, Foursquare, Yelp, etc.), hospitality sites(Booking.com, Expedia, TripAdvisor), restaurant reviews ( GrubHub, MenuPages, OpenTable) as well as review sites in the automotive, legal, medical, and housing sectors.
When a review goes online, Review Trackers issues an email notification and sends the review to an easy-to-navigate dashboard. From the dashboard, business owners can read all their reviews in one central location and respond directly by link to customer complaints, concerns – and compliments!
A Review Trackers account may be accessed from any web-enabled device for the convenience of business owners. The monitoring system operates around the clock, 365 days a year, so those negative reviews that kill business quickly never go unnoticed. And instead of spending time and energy on following reviews, business owners have the news come to them, so they can focus on keeping customers happy.
With reviews stored in one place, Review Trackers simplifies maintaining data. Customized reports make it easier to spot trends, gauge the performance of specific sites, and gain the necessary insights to improve business. The ability to export data into Excel or via Review Tracker’s API further assists businesses in sharing information quickly.
Review Trackers currently offers a free, 30-day trial period for monitoring reviews for one location. Afterward, a monthly plan runs $29. Contact the startup here to inquire about plans for multi-location tracking.
Founder and Chicago-based entrepreneur Chris Campbell was busy working with a marketing client, a retailer with hundreds of business locations, that needed of an easy-to-use and efficient tool for monitoring reviews. None of the SaaS solutions Campbell found online adequately addressed the client’s needs, so he built a better solution.
Note to skeptics (as posted on Review Trackers): “According to Harvard Business School, a one-star rating increase, leads to a 9% increase in revenue. Cone Research, meanwhile, revealed that 4 out of 5 customers will reverse a purchase decision after reading a negative online review.”
Enough said. Keep the eyes sharp, and protect business. See what your customers are saying everywhere with Review Trackers.