Warning: if you somehow missed the news related to Hurricane Sandy this last week, it is highly unlikely there is anything a startup can do for you. You may need a medical expert to check for signs of life. For everyone else who would simply like a better way to read all that is important and interesting happening in the world, the Pulse News Reader may have the answer.
Pulse is an application meant to making reading the news a more pleasurable experience. This claim usually doesn’t give me any cause for excitement, but, visually at least, Pulse delivers an adrenaline boost.
A Strong Heartbeat
I’m not the only reader who’s growing fond of Pulse. Users have read more than 4 billion stories since launch back in 2010. The real story though is the accelerated growth and increasing return traffic. Giving other startups an example of why it pays to keep patient, it took 100 days for the Pulse news reader viewership to digest the first 10 million stories. Two years later, the application sees 10 million stories read daily. After familiarizing with the app for a tad over two months, the average visitor visits three times daily and consumes 75 stories.
Major media outlets appear supportive as well. The New York Times, CNN, Fortune, FastCompany, TechCrunch, and Mashable, have all published laudatory press recently.
News You Can Stand To View
I’ve tried mightily to join the Reddit bandwagon, but I’m afraid I remain a holdout. Every time I visit to give the site another chance, I feel like I’m looking at an error loading page. By contrast, the interface with Pulse is gorgeous. Horizontal, panning story bars grab attention, but don’t overwhelm the eye. The design is sharp and fluid. Despite the volume of visual stimulus, the appearance is orderly. Can’t we agree that the news could stand for a jolt of beauty however it comes along?
Perusing stories by prominent pictures with headings underneath feels like enjoying a grown-up comic book. Popular categories for content include tech, news, sports, and a variety of blogs. Find the magazines or media outlets you ordinary visit here as well. Pulse is free to download on any iOS or Android device, and compatible with any web browser.
By the Wrist
Pulse is the creation of Alphonso Labs, founded by Ankit Gupta and Akshay Kothari while they were both students at Stanford’s Institute of Design. Recognized by TIME magazine as one of the top 50 iPhone apps of 2011, Pulse maintains a rating of 4.4 out of 5 stars in Google Play. There have been some gripes about bugs with the latest 2.9.9 version, but the company has a history of addressing user complaints swiftly.
Beside including popular and personal news feeds, Pulse works to curate sources to keep up with current events. Before Sandy made landfall, Pulse put together a news stream of related stories culled from its 400 plus partners. The presidential election should offer another opportunity to distinguish the service from other news readers next week.
If keeping up daily with what lights up the news ecosystem proves too daunting, Pulse has recently initiated “Pulse Insights” meant to report on traffic approximately once a month. Keep the blood circulating.