Today’s Killer Startup: InVision App
Rapid prototyping, collaborating, and iterating without any coding needed
Why It’s A Killer Startup
I’m of the startup school of thought that iteration and prototyping should happen often and quickly. While it’s scary and hard to put a product out into the world before it feels ready, it’s an essential move in today’s rapidly moving startup scene. You can’t know what you’re doing wrong – or what you’re doing right – if no one has seen what you’re doing at all.
That’s why InVision is such an awesome app: it lets designers see how their designs will actually function, without having to spend any time coding. With just a few commands, static designs are transformed into functional websites or apps, making any issues clear before the time, money, and effort that fully coding them takes.
Because designing websites and apps is almost never a solo task, InVision also allows for collaboration. Designers can send a link to anyone on their team (or to clients or to their moms because, you know, everyone needs a boost sometimes) and get real-time feedback on the design. Rather than having to take the time to explain “Okay, so when you press this button, it will take to you to this page…” InVision simplifies the whole process by presenting the app or site as it will be when completed – no explanation necessary.
The InVision app even automatically takes the feedback designers get from collaborators and turns it into actionable to-do lists. No switching between platforms, no emails back and forth, no confusion about where the project stands. The entire process of prototyping, feedback, and iterating is combined in one easy to use app.
Designers, communicate exactly what your finished product will look like – without any coding http://www.invisionapp.com/ @InVisionApp