Having a good explainer video can boost your company’s conversion rates through the roof. Dropbox saw a 10% increase in sign-ups when they added an explainer video to their homepage, which translated into 10 million extra customers and over $24 million more in revenue. After Crazy Egg added an explainer video to their site, their conversion rates increased 64%, helping them generate an additional $21,000 in revenue each month.
With great examples like these, it’s no wonder companies are jumping to add explainer videos to their homepages.
The problem is, of course, that not everyone can make a great explainer video. Some of us are good at design, some of us are good at writing, some of us are good at programming. It’s the rare duck that truly has all of the skills necessary to do every single thing that needs to be done for a startup.
That’s why we have teams.
But if there’s no one on your team who’s especially skilled at animation or video making in general, then it’s time to bring in the experts. If you’re shopping around for a company to make your explainer video, might I suggest checking out Kasra Design?
But let’s back up for a second.
The truth is, not everyone needs an explainer video. Kasra Design points out that they’re best used for explaining a new product, brand, idea, or business process and can also be used for marketing.
The team at Kasra suggests you use an explainer video to:
- explain how an app works;
- introduce a new system you’re implementing in your company;
- introduce a new product to your market;
- explain how a product works to an investor;
- spell out step-by-step instructions for a complicated product.
Do your needs fall under any of those categories? Then definitely keep on reading.
A boutique animation company.
Kasra Design has its own team of animation experts – including copywriters, graphic designers, storyboard artists, and animators – who are ready to create whatever kind of video your company needs. They offer 30 second, 60 second, and 120 second videos as well as full-on commercials for those of you who are interested in going that route.
The folks at Kasra pride themselves on providing videos that meet your company’s specifications and while still sticking with their signature style of humorous videos. Their clients include huge companies like Dell, Unilever, and the Scouts as well as smaller companies and startups who don’t have the big bucks to shell out but still want a quality video for their website.
To date, they’ve made more than a hundred videos, some of which are 2D character explainer videos, typography animations, motion graphics and some of which are 3D architectural visualizations. Interested in joining their roster? Check them out at KasraDesign.com.