Attack! Attack of the spambots! PENIS ENLARGEMENTS FOR $25! Abort ship, take down any and all links to your email! EU CASINO THE BEST PLACE TO GAMBLE CHECK IT OUT TODAY WITH THIS SPECIAL! The inbox is sinking THE INBOX IS SINKING!!
That, my friends, is what happens when a company makes the rookie mistake of placing a direct email address on their website rather than a web form. Those forms have become the BandAid to the spambot problem, staunching the leak in the sinking inbox ship but not really providing any real, useful solutions.
Phew! That was a very convoluted metaphor. In simple terms, the web form solves the problem of spambots attacking your email, but it is still a crappy solution.
“I hate web forms. I hate setting them up, implementing them, skinning them and filling them out, especially from my mobile phone and tablet,” says web developer Brian Singer. Brian noticed that his feelings were echoed by other people who were simultaneously trying to capture leads and track their online marketing programs and finding that the web form was coming up seriously, seriously short.
His solution?
JustMailto, a conversion rate optimization tool that solves the now decades-old problem of seamlessly connecting customers with companies via their websites.
The way they do it is simple enough. From the customer’s point of view, all they have to do is click on a link and send an email that puts them in direct contact with the site’s owner. From the website owner’s side, things appear equally as simplistic but are actually a bit more tricky.
When a customer sends an email, JustMailto attaches a unique tracking token to it. This allows the website owner know the user’s location, IP address, device type, and which page on their site the customer sent it from. It also keeps any emails from spambots sweeping sites for addresses from getting through, thereby keeping that ship from sinking.
Basically, it’s complete analytics for your customer contact information; a system that finally lets you utilize your webpage for lead gathering in a streamlined, effective way.
But what’s it gonna cost me?
Don’t worry cheap bootstrapping startup founder; JustMailto isn’t gonna break the bank. If you’re expecting 150 or fewer emails per month from your site, the service is totally free. If, on the other hand, you know that you’re about to be SLAMMED with emails, they have a scale of options ranging from $59 per month (500 emails) to $299 per month (5,000 emails).
So, startup founder, if you’re looking for an easy way to get those customer email addresses and more information about who you’re serving (and let’s be real, who isn’t?) head over to JustMailto.com and give it a shot.
Photo Credits
JustMailto | Courtesy of the founder
