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Interview With Founder Of – Ramy Adeeb On Creating A Tapestry Of Online Content



During the Arab Spring in Egypt, Ramy Adeeb got frustrated with the fact that every time he shared info about what was going on in his birth country it would get lost between the pictures of people’s breakfasts and videos of animals doing cute things. He wanted a way to collect the things he found interesting online everyday and include his opinion on what was going on in each.


The result was, an online tool and website that allows you to “create collections of content and opinions.” You basically download their tool and then use to to “clip” content off the web. Then you put it in one of your categories, write your opinion about what’s going on and voila! You have a collection of relevant, interesting info. Oh, and you also can access other people’s collections and get their opinions about what’s going on across a broad spectrum of content.


This isn’t Ramy’s first venture in the land of internet startups (previous projects of his, Groupme and Tellme, sold to Skype and Microsoft, respectively, for millions) and I don’t think it will be his last. Lucky for us, Ramy took some time to chat about a really silly mistake and what makes him tick.


How’d you come up with the name for your company?

Naming companies is getting increasingly difficult–it is very hard to find a domain name that is remotely pronounceable. We knew our concept was about snipping: snipping your favorite articles, images, and videos into collections around your interest.


We originally called the company Snipbook–ala scrapbook.  Then we learnt that Facebook gets really upset at companies with book in the name so we went back to the drawing board.  After many rounds and iterations we decided on–which was simple, catchy, and with a domain name that we could acquire.


What’s the very first thing you do at work everyday?

I check our stats from the day before and the overall health of the system.


How many people did you start the company with and how many people work for you now?

Started as two people.  Now we are 10 people.



Remember the early days starting up? Maybe you can share one anecdote that describe the struggle you went through?

Starting a company is an emotional roller coaster–particularly as we worked on raising our initial round of financing.  But perhaps the toughest part was quitting my job–the hesitation that comes before jumping into the water.


One of my favorite stories was the day of our launch.  We had everything set up the night before.  Then, right before we went to bed, we decided to fix one last bug.  We fixed it, tested it, and deployed it to production.  The next morning  we tested the system again and it was working well.  Then at 9:00 AM the press articles went live, we got tons of traffic, but no sign ups.  And we  saw comments on the articles form users complaining they were unable to sign up.


We spent 15 incredibly stressful minutes until we were able to diagnose the issue–a combination of our bug fix the night before and a problem with our hosting provider prevented first time signups from working properly.  We had effectively broken our site the night before the launch.  Fortunately we were able to resolve the issue in under 20 minutes, but the stress and disappointment at the moment lasted much longer than 20 minutes.


How do you handle frustration? When/how was the last time you dealt with frustration?

Every day! It is a balance:  hiding your frustration can make you more frustrated.  And showing it too much can be discouraging to the team.  I try to maintain perspective and remember the old Persian and Hebrew saying: Gam Zeh Ya’avor, or that too shall pass.


What’s your office environment like? Is it the kind of place where everyone is bumpin’ away to house music or is it more traditional?

Open space.  Music.  We all sit around the same large pool of desks.  It is a blast.



How do you picture your company in 5 years?

Same open culture but thousands of employees and tens of millions of daily users.


Who or what inspires YOU? Role models? Quotes? Running? Video games? Snack food? Give us the deets, dude!

My role models would be Jeff Bezos from Amazon and Scott Cook from Intuit.  I am inspired by folks who are humble yet determined. Folks who understand that running a company is about people as much as it is about numbers.


I am also inspired by good food, Apple products, and everything Dieter Rams.


How’d you fund this venture? VC? Self-funding? Crowd-funded? Where’d you get the money, man?

We worked on the initial prototype ourselves. Then we raised a seed round from a number of VCs [in] Silicon Valley.  Investors include Khosla Ventures, True Ventures, Charles River Ventures, and SV Angel.


Got any great bootstrapping tips for the lean startups out there?

Less is more when it comes to your initial team. Don’t scale too fast. And talk to your users.


What is your best advice to entrepreneurs?

Most founder’s have a common mistake: they spend a lot of time doing what they do best–because they are good at it, they are picky, and it is easy.  In the process, they forget to spend their time in areas outside of their comfort zone but where the business needs their skills. So my advice to every founder/CEO is the same as Joe Kraus’s: Fire Thyself:  delegate what you do best to others in the team, and start spending more time thinking strategically about what your business needs.




What would you be doing if you had one year off and $500,000 to spend (and you couldn’t spend it on your current startup / projects)

Work on an organization that promotes art and self expression in the developing world.


Do you consider yourself a successful entrepreneur right now? If not, what’s it gonna take to make you feel successful?

I consider success to be more a journey of trying, stumbling, overcoming obstacles, and exceeding goals as opposed to a destination of meeting one specific objective. Otherwise we get complacent with our success.


Website you couldn’t live without and why?

Wikipedia.  It is my childhood’s dream come true: a book within reach with answers to every question imaginable.


Mobile App you’re in love with and why?

Ness.  Because it is functional and  beautiful.


Dogs or cats?


iOS or Android?

iOS.  But I wish they [would] open up their walled garden more.


Number 1 country you’ve always wanted to visit but haven’t yet?





What’s the greatest thing about your company/website/idea?

We are changing how people express themselves online.


Where can our readers get ahold of you?

On Twitter.


Photo Credit

Courtesy of the founders

Author : Emma McGowan

Emma is a proud native of Burlington, Vermont, who has lived in six different countries over the past two years. She's living and loving the global nomad life and writing about technology and startups everywhere she goes. Check out more of her writing about tech on (the more titillating stuff) KinkAndCode.. Follow her on Twitter @MissEmmaMcG.

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