To understand the problem that most human beings have processing information, think about Bill Clinton. The man possesses a vast trove of information – facts, figures, personal experience, historical knowledge. He speaks lucidly and compellingly on nearly any subject. And he speaks on every subject. For a very long time. Even the most sympathetic and convinced listener struggles mightily to stay connected with his train of thought.
Show, Don’t Tell
We’re not stupid. We just need help when tasked with absorbing complicated material. Anyone think the amount of data we’ll need to make sense of, individually or professionally, is going to decrease or become easier to handle? No, one of the best hopes we have for quickly grasping complex relationships and absorbing information comes in the form of infographics.
We love information interpreted for us, and even more so when it’s interpreted visually. We understand information quicker and retain more content when they eye is engaged. InfographicDirectory.com.au gets humans, and so they’ve put together Australia’s “first and only digital gallery of infographics, visualizations, and mind maps.”
Said somewhat tongue and cheek, but with a good deal of truth to it as well, the site proclaims: “Just a quick scroll through our extensive gallery of insightful and clever infographics and data visualizations and you’ll instantly be smarter. Within just a few minutes, you’ll be able to discuss the intricacies of the human brain, debate American unemployment rates and even argue about the health benefits of marijuana!”
Appealing to Your Audience
Either upload your infographics to InfographicDirectory.com.au or have them created for you. Either way, infographics are an effective means to get your message across – which makes them a great tool for publicizing your brand, helping to spread content virally on the web, and for improving social media presence.
Have your infographic included in the directory for $77. Have your infographic syndicated on up to five top social media and infographic websites for $249. Doing so builds up web traffic, raises brand awareness, and can improve SEO rankings. For $499, you can have a professionally designed infographic created, uploaded into their directory, and syndicated by InfographicDirectory.com.au.
There’s no limit to the type of information infographics can package – inviting our eyes and minds to unwrap their content. Subjects featured already range from animals to business, economy, education, fashion, food & drink, geography, health & lifestyle, marketing, politics, sports, technology, travel, web and more.
InfographicDirectory.com.au is co-founded by three digital and tech pros: Noam Korbl, Justin Grossbard, Adir Shiffman. Have a look at the gallery here, and upload your infographic by filling out a brief form here.