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InfoCaptor- It’s Truly Disruptive In Nature

We’ve got a super useful startup for you today: InfoCaptor, a new product from RudraSoft, which will help you track all of your social media analytics and SEO stuff in one dashboard. This is one of those products that was designed to make the life of any small business owner easier and it’s techy, so obviously we dig it.




Founder Nilesh Jethwa had a virtual sit down with KillerStartups from his home office in Pittsburgh.

How long have you been involved with the internet? What were your first steps?

During the dotcom days, I had built an auction site for India and later got involved into Palm Pilot development with games. I clearly remember how excited I was when my first game sold $1.60 the very next day. I published on (the popular app distribution site for palm pilot apps).



After that initial taste of money, I started building more games and they all did very well to bring extra pocket money. Later I decided to build business applications as building games was very tedious for single person operation and I am not good at graphics and design. I figured that with business apps, all I have to do is write code and it would be done. How naive I was!



What time do you usually start work each day?

I wake up between 4 and 5 AM and my work starts at 8 AM.

Do you have an office or work at home?

I work from my home office.

What’s the very first thing you do at work everyday?

When I close my work the previous night, I make note of things that I did not finish and that spills over to the next day. I do maintain task lists and high level stuff but for day to day activities, I prefer to write it on a piece of paper that sits on my desk in front of my screen. I check my emails, answer support questions, send licenses and then add additional tasks to the paper based on the emails and other deadlines.

How’d you come up with the name for your company?

I named my company after Lord Shiva’s other name “Rudra.”



How many people did you start the company with and how many people work for you now?

I started alone. I have total three employees.

Who or what inspires YOU?

My main passion is meditation. I wake up early (sometimes even at 3 am) just so I can sit for 90 to 120 minutes of meditation. This has tremendous benefits on my thoughts and health.

How’d you fund this venture?

I did consulting and worked on this venture part time in the evenings and weekends. My income from consulting funds [the] majority … of the operations

Got any great bootstrapping tips for the lean startups out there?

I think doing consulting on the side or as a main income generator is a good way to bootstrap. I just allocated a percentage of the income to outsourcing and marketing activities.



What would you be doing if you had one year off and $500,000 to spend?

$500k is a lot of money to spend and my living style is simple so maybe if the only option given is to spend the money then probably I would give away lot of the money and travel around the world.

Do you consider yourself a successful entrepreneur right now?

Success is like defining a destination whereas I feel the journey is more exciting and important. I am enjoying the whole journey as an entrepreneur. It has its own thrill. So many things to do to make it happen. I have a vision for my product and until that vision is met I will be in the “journey” mode.

What’s the greatest thing about your company/website/idea?

The great thing about my product is finally I found something that I can build and deliver that has the potential to empower all the small business community. It combines the business app and elements of game design so using dashboard is really fun and has the potential to motivate startups and small businesses. I think it is truly disruptive in nature.



Where can our readers get ahold of you? Facebook? Twitter? Google+? Personal blog?

Twitter : @infocaptor

Facebook :

Gmail : infocaptor


Photo and video credits  / /

Author : Emma McGowan

Emma is a proud native of Burlington, Vermont, who has lived in six different countries over the past two years. She's living and loving the global nomad life and writing about technology and startups everywhere she goes. Check out more of her writing about tech on (the more titillating stuff) KinkAndCode.. Follow her on Twitter @MissEmmaMcG.

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