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How Zaarly CMO Eric Koester Helped Found One of the Most Innovative Companies in the World

Syndicated by Eric Strait of Tech Hustlers



Eric Koester spent much of his earlier career assisting startups. Now he is the co-founder & CMO of one of the most innovative companies in the world according to Fast CompanyZaarly is literally changing the economy. They are disrupting how people purchase services and opening the door for people to create profitable businesses they never thought possible!



Zaarly recently raised $14 million, and in October former CEO of Ebay & current Hewlett Packard CEO Meg Whitman, joined the company’s board. If that is not enough star power, mega celebrity & actor Ashton Kutcher was Zaarly’s very first investor!


“Eric most recently served as VP Operations & General Counsel at Appature Inc., a cloud-based relationship marketing software company. Prior to joining Appature in 2010, Eric was a corporate and securities attorney for Cooley LLP where he represented public and private technology, energy and life sciences companies, venture capital firms and investment banks in a wide range of transactions, including public offerings, mergers and acquisitions, securities issuances, technology licensing transactions, corporate partnerships, commercial agreements and venture capital financings.


Before joining Cooley, Eric was the Financial Reporting Manager at Ventana Medical Systems, a leading diagnostics company acquired by Roche in 2008. Eric began his career in Morgan Stanley’s financial advisory services group. He holds a JD from The George Washington University School of Law, BA in Business Administration from Marquette University and is a certified public accountant in the State of Washington.”



Watch Eric talk about his life journey and how Zaarly almost didn’t happen!


  • *Quick Eric Koester Background Bio
  • *Eric’s history of the entrepreneur spirit
  • *Being a startup lawyer
  • *Entrepreneur itch
  • *One of the “Most Innovative Companies in the World” that almost was not!
  • *Karma & Fate
  • *The disruptive path of Zaarly

Photo and Video Credits / / Zaarly

Author : Eric Strait

Eric Strait is a former high school teacher and coach, who decided to embrace his inner entrepreneurial spirit. Since leaving his career in education in 2008, he has gone on to become a serial entrepreneur & has founded the startups SX Perks, Tech Hustlers, & Startupdelight which was acquired in October 2011.

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