We all produce a tremendous amount of data, and our appetite for tweets, likes, shares, you name it, only suggests exponential growth. Businesses looking for a competitive edge in today’s tight markets are taking an ever more keen interest in gleaning an advantage from all the available data. That’s where other companies like Deep Blue Analytics (DBA) come in.
DBA specializes in predictive analytics solutions. They analyze data and locate social and business trends that allow businesses to improve how they interact with customers. DBA sifts through vast amounts of info and offers business insights. “You have the data. We’ll show you they way,” their website beckons.
Last December, DBA launched its proprietary analytics platform: AmplifyD. Machine learning, advanced artificial intelligence techniques, and a staff with diverse backgrounds combine to offer business solutions across many industries. The rapidly expanding field might have an ultra techie ring to it, but CEO Anil Jaladi gave KillerStartups a sense of the humanoid energy powering this analytic juggernaut.
How long have you been involved with the internet? What were your first steps?
I was involved with internet in late 90’s and led product development activities geared towards first generation eCommerce and eBusiness applications. I worked extensively in spreading the concept of personalization when the internet activity was exploding in late 90’s.
What time do you usually start work each day?
We usually get to work little before 9 AM and stay a bit late, 8-ish. It is more fun spending time with our energetic, diverse group.
Do you have an office or work at home?
We have an office right on Bleecker in New York City, which is amazing. We log most of our hours in the office, but sometimes you just need that change of scenery–where better than New York? There are maybe hundreds of coffee shops, book stores, and cafes where you can grab a $1.50 black coffee and hoard your table for hours.
When do your best ideas come to you?
We brain storm key ideas that are emerging out in the marketplace during coffee and lunch breaks. We assign a leader if we believe that an idea has considerable potential. For example, recently, we have been conceptualizing a few ideas we can take to clients around “information markets.” Our AnalyticsIQ product was originally conceived in an evening break over drinks.
We want to know about where you spend your day! Tell me exactly what you see when you look to your left.
If I look left, I usually see (our head advisor & NYU Stern professor) Vasant’s lovable golden lab, Trixie, splayed across the floor. She gets bored in the office pretty quick, but if she smells meat or cheese in your lunch she’ll be up and poking her nose in your food before you know what’s happening.
What’s your office environment like?
It’s very laid back and everyone’s very absorbed with what they’re doing. Our office is a big loft so we’re all together working side by side, which is great for brainstorming sessions. The environment might be a little more intense if our Foosball table wasn’t broken.
A lot of people have big ideas. What gave you the confidence to actually put your life on hold and realize yours?
A strong team is the first starting point to pursue an idea. Our world class team that is relevant for the predictive analytics idea gives me immense confidence that we have something to offer to the market. Product, sales and marketing, and positioning ideas can be worked on as long as you have the right talent in place. We always make [a] conscious [effort] to [surround] ourselves with the experts in the field who generate new ideas for the business.
What advice do you have for other entrepreneurs struggling to get their business off the ground?
As everyone is aware of, entrepreneurship is about trying and failing till you hit the home run. When entrepreneurs start a company, they might not have all answers, but they ought to have clear strategy and game plan to reach early goals–such as desired level of customer base and revenue. It is necessary to reassess the progress every 60-90 days on all fronts, and to come up with an actionable that product tangibles impact. Of course, a supportive team is key to keeping your head above water all the time.
Who has been your biggest cheerleader throughout this process?
Clients who question us hard, force us to think creatively and make us better each passing day.
Absolutely no regrets. The experience of selecting an idea, convincing the people, and building a credible business entity is an incredible experience worth pursing regardless of the financial outcome.
How do you picture your company in 5 years?
Our single-minded goal is helping companies gain competitive advantage by effectively using data, business understanding and strategic thinking. We would like to help a few dozen companies in the next 4 years to win the competition, show good returns for our investors, and provide fun to our team members.
Where can our readers get a hold of you?
Google+: Deep Blue Analytics,