How many hours per week do you spend on social media? If you’re like most bootstrapping founders, probably a lot. Social media is a great way to get out the word about your startup – in fact, it’s pretty much essential these days – but crafting and executing an effective social media strategy is a full time job in and of itself.
And if there’s one thing startup founders don’t have, it’s time. Another thing most of don’t have? Money to pay someone else to do it for us. So what’s a lean startupper to do?
Sign up for Crowdlinker.
Crowdlinker is a great company that’s all about connecting your content with the best target audience. There newest sharing tool will make sure your social media marketing strategy is reaching the right audiences, in the right ways.
Get the right content to the right audience.
First of all, even though you can share the same content packaged in the same ways with all of your networks, that doesn’t mean you should. Crowdlinker lets you post a link and then use their easy toggle to switch between networks and create a network-specific comment for each one. This allows you to add hashtags for Twitter, shorten your message for Facebook, or make it sound more professional for Google +.
Once you’ve sent your messages out into the world, you want to know how effective they are, right? Crowdlinker provides users with real-time, actionable metrics so you can see exactly what’s working and what isn’t.
Analytics like these are essential, as they let you know what kind of content you should be producing and what you should cut from the roster. And if you’re anything like me and are unreasonably fascinated by analytics, you’ll probably spend the most time on this page as the graph moves up and down. Don’t get too distracted, though – the goal here is to save time!
And get your audience to do some of the work for you!
Crowdlinker has another great feature that they call the Share Bar, which not only lets your readers/viewers share your content on their social networks, it also lets them share on multiple networks at once or share only with their recommended contacts on LinkedIn and Twitter. This ensures that the content is being sent directly to people that will be interested in it, increasing the chances of the original post spreading and, potentially, going viral.
Crowdlinker has worked out a great system for getting content out to your networks and spreading it to new ones. If you’re a bootstrapping startup founder looking for a way to save time and money, head over to Crowdlinker.com and sign up to be notified when they go live.