Project management sites, calendar apps, new social networks… Those are kind of your standard startups, right? With such a focus on tech-based companies, we can sometimes forget that “startup” doesn’t have to be synonymous with “tech startup.” Sometimes it can just mean a new company that’s utilizing the internet to advance what they’re doing.
So, with that in mind and for a little change of pace at the onset of the new year, I bring you Creative Culture, a fledgling business that is trying to connect Western audiences with Chinese art.
What they do.
Creative Culture works with members of the Development and Exchange Committee of the Arts in Hebei, China, in order to connect the Western marketplace with high-quality pieces of Chinese art. They focus specifically on paintings and a special kind of pottery called black pottery.
What is black pottery?
Black pottery is a beautiful, distinctly Chinese type of ceramics that emerged during the Longshan period, which started around 3000 BCE and ended around 2000 BCE. The clay for this type of pottery can only be found in central China, so art connoisseurs know that true black pottery can only come directly from there.
Unlike earlier forms of pottery – which were mostly done by hand – black pottery starts on the wheel and goes through a careful and arduous process that includes intricate carving, careful polishing, and a special kind of firing to give it that black gloss. Finally, the artists paint on the surface of the pots for the finish.
Because the pottery is so fine (another name for it is “eggshell pottery”) and because the details are so specific, artists spend years and years studying the techniques of black pottery. Creative Culture knows this and as a result, all of their artists have at least five years of experience creating black pottery.
Led by a master
Their master artist is a man called Li Laoshi (Teacher Li), a man who is considered by many Chinese art experts to be one of the leading authorities and artists worldwide in black pottery.
Creative Culture is currently running an Indiegogo campaign to get their business off the ground. The rewards for your donation include pieces made by Li Laoshi, ranging from a chariot pencil holder to a Buddhist goddess story vase to Chinese unicorn statue for the biggest donations.
If art in general or Chinese art in particular is your thing, head on over to Creative Culture’s campaign, drop them a few bucks, and claim your very own beautiful piece by a Chinese master.