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Think Outside The Inbox And Save Yourself From The Wolf

The poor villagers in the fable “The Boy Who Cried Wolf.” First they waste their time and energy responding to the boy’s false alarms. Then their sheep are eaten when they refuse to be duped one more time and they ignore the boy’s genuine cries.



The moral of the story, related to the importance of telling the truth, has survived time, but what comfort did that lesson ever bring the villagers?






You still need to pay attention to the wolf, friends. It’s understandable why the villagers react the way they do, but you shouldn’t suffer their same fate.


What does this have to do with online business? Today, there is a big bad wolf that is already feasting on our time. Not even Liam Nesson is tough enough to tackle this onscreen monster. It’s very name probably makes you shudder.




A New Approach to the Inbox

We’ve heard so many cries of how bad email is (many complaints exaggerated; even more dangerous, many solutions complicated and not helpful.) that most of us have long stopped listening. The wolf is still there, though, and email attacks our efficiency and productivity routinely without us realizing that we’ve allowed it to run amok.


You know how it happens. Mark an email unread to remind yourself that you still need to respond. Promptly forget what needs to be done. Reply all here, forward to one person there, and then go hunting for information buried in an impossible tangle of conversation threads. What kind of system is this? It’s madness.






Contatta puts a stop to all the nonsense. With a click, Contatta turns emails into tasks so that they never slip through the cracks again. They’re separated neatly in a way that they won’t be misunderstood or forgotten, and prevented from becoming inbox clutter.


Email for Teams

Tasks can be accomplished individually or distributed among coworkers. What’s more, Contatta keeps emails visible by moving them into workrooms. In workrooms, team members can collaborate better by having real-time discussions and sharing files. Doing so eliminates the need for email chains – or meetings even – providing a simple space to manage communication more efficiently.


Shrewdly realizing that 60% of email is internal to begin with, Contatta shifts information to where it can be used more effectively by all involved. At the same time, this reduces inbox traffic for everyone while allowing people to continue working without leaving their preferred email server.






According to the website, “It’s like having Basecamp right inside of your email.” It’s a productivity / project management / email tool in one that isn’t overburdened with features or unnecessarily complex. Instead, it’s a renovated inbox for the way we work, a clever way to organize information and facilitate collaboration. It puts a stop to the wolf’s carnage.


Currently in public beta, try out Contatta for free. Visit to learn more about how Contatta can serve your customers and team.


Photo Credits

Contatta | Jeremy Weber

Author : Keith Liles

Keith Liles is a freelance writer who loves travel, music, wine, hiking, poetry, and just about everything. He practices saying "yes" to life vigorously, rehearsing for the phone call when he's asked to tour with Bruce Springsteen and the E Street Band. Follow Keith on Twitter @KPLiles.

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