Who is your customer? When is he visiting you? What’s he looking at? What time is he stopping by? What browser is he using? Can you answer all of those questions? I’m going to guess that you can’t, simply because that level of data is not widely available to most website owners. While there are without a doubt sites that give you some info, there seem to be very few that give you all the numbers.
If you’re interested in getting a more in-depth look at all the numbers regarding your customers, check out ContactMetrics, a tool that weds the data you get from Google Analytics with the ever-problematic contact form.
Why do I need this info?
Well, you might need it just because you’re a huge dork like me and therefore love to track everything. Or, more realistically, you need to because it will help you provide a better service to your customers, plain and simple.
By being able to see what pages and products your potential customers are checking out, you can get a broader view of what they’re interested in. That view subsequently helps you understand exactly what they need and how to give it to them.
But do I really need to know what browser they’re using?
The answer, surprisingly enough, is yes. By letting you know what browser your customer is using, ContactMetrics clues you in to things that may seem super basic from your end but flew right over the customer’s head.
Things like, you know, downloading the PC version when he’s working on a Mac. I know, I know, that may sound totally ridiculous but trust me, it happens.
The final thing that ContactMetrics does is help you fight fraud by highlighting when the thing your customer is requesting doesn’t quite match up with, say, where they’re located.
Simple, fast, effective.
All you have to do to get started with ContactMetrics is sign up; they’re currently in beta, but will be offering a $19/month plan when they launch. Once you have your foot in the door, use their drag and drop contact form builder to create your own customized form, embed it in your site, and you’re good to go!
Oh, and one more thing. On top of all the new benefits, ContactMetrics provides you with one solid old-school one: a way for your customers to easily and quickly get ahold of you.
ContactMetrics combines the classic contact form with an in-depth analytics tool, giving you a clearer, broader understanding of your customers and what you can do to help them.