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Their product ContentLink offers lots of benefits not only to advertisers but also to publishers. It provides advertisers conversion tracking, online reporting system, logo and image inclusion option, advanced auto-optimization and targeting, keyword suggestion tool, among many others. It also supports five types of ads. On the other hand, it offers publishers complete control including, color, placement, keyword filtering, and online reporting. It also provides intra-site links, so you can retain your users by linking them to other relevant content on your website, and 3rd party information links (link to dictionaries, encyclopedias, etc.). If you are not sure about this service, check out the testimonials. 
