Why building a Mobile MVP is the best thing for your startup

So you’re a startup owner with a fantastic new product or service and you know that your next step is to build a mobile app which will showcase it to the world. We all know that time is money, so you’re keen to get it out there into the market as quickly as possible. But – is building your full product and sending it out into the market necessarily the right way to go?

Having worked with a number of startups over the years, we’re here to convince you that a more measured approach is often far more effective in the long run – and this comes in the form of a minimum viable product (MVP).

Introducing the… most basic version of your app

A MVP is a prototype which forms the most basic version of your app. It is fully usable but does not include any of the extra features that you’re thinking of incorporating (Don’t worry – these will definitely be added later). Building an MVP is focussed on getting as much user feedback as possible and using this as a basis for producing further iterations of the product, which will deliver real business value.

Why building an MVP is the right way to go

Building an MVP – the process, and the time involved

As with most processes, it’s impossible to put an exact time frame on how long it takes to build an MVP, as much depends on the resources you have at your disposal and whether you’re looking to create it in-house or to outsource the project to an agency. But it’s realistic to assume that you can get the process completed within two months.

In a nutshell, you would usually go through the following stages:

  1. Workshops – this is where your core value proposition for users is validated and the most critical value that it brings to users is chosen.
  2. Decision on whether to continue – Sometimes, following the workshops you might decide that now is not the right time to continue with development because you want to first spend some time honing your business idea.
  3. UX and UI design – If you do decide to go ahead, this is when UX and UI steps in a mockups/wireframes of your product are created. These are made clickable so that the user group is able to fully test it and to give their feedback.
  4.  Development – Once all the feedback is collected, development can begin, supported of course by testing to keep your MVP free of any bugs.

We hope that you’ve found the above explanation useful, and remember that when you’re first starting out, an all-singing, all-dancing app may actually be the enemy of your success!

Ewa Jozefkowicz, Content Marketing Manager at 10Clouds talks you through the details.

10Clouds is an international design and development company, named one of the Fastest Growing Technology Companies in Central Europe by Deloitte and Financial Times. It is on a mission to help its clients change the world through technology.

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