search cancel – The New Way To Consume Apps

WholesaleAppCommunity.comApple’s policies when it comes to accepting apps have come under fire almost from the beginning. And negative opinion in the end always translates into positive action, a fact that is exemplified by this new endeavor.


Basically, the Wholesale Applications Community is an initiative whereby developers will be able to present their apps to customers without having to go through the admission process favored by Apple. The idea is to create a community which is based on openness and transparency, where no app would be rejected without a good reason, and (most of all) where no app would be rejected if a similar one was accepted.

An alliance of operators, developers and handset manufacturers is then taking shape. Its ultimate aim is to conjure a distribution ecosystem that overcomes the shortcomings that they perceive in every platform available today, and not merely in the App Store.

The list of members is certainly impressive, with major players in the industry like Verizon Wireless and AT & T already onboard along with manufacturers of the calibre of Sony Ericsson, Samsung and LG. The impact this will have in the industry is yet to be ascertained, but it is clear even by now that it won’t go unnoticed. In Their Own Words

“A number of the world’s leading telecommunications operators and device manufacturers are launching an open global alliance, that will establish a simple route to market for developers and provide access to the latest and widest range of innovative applications and services to as many customers as possible worldwide.”

Why It Might Be A Killer

People will obviously be drawn to an alternative to something as polemic as the App Store.

Some Questions About

When are the first fruits of this Alliance going to become visible?

Author : Roger Hollings

Born and bred in Maine, Roger is one of the longest-standing writers for A translator by trade, he is passionate about art in all its forms. He enjoys both classic and contemporary literature, nature photography and music from both sides of the Atlantic. Fascinated by technology from an early age, he has always explored the ways in which computers let people articulate their thoughts and communicate better with the world at large.

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