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What’s Brapp-enning? Meet the Collaborative Music App

Brapp is a music sharing app that allows users and artists to connect and form more meaningful relationships. Taking note of the collaborative nature of Hip Hop, Brapp encourages cross-genre collaboration.


Why we love it

Mostly everyone loves music. Well, not the child catcher from Chitty Chitty Bang Bang but a) he clearly has a lot of issues to work through and b) he’s not real, so we can let that go. Now the folks at Brapp, a music app that actively encourages collaboration between artists and helps them foster relationships with fans, is helping us to love music even more.

Brapp is the global phenomenon you probably haven’t heard of yet. It actually has a presence in 80 countries worldwide, with lots of users, musicians and producers pitching in to create new tracks and music videos. Artists are, understandably, more on the niche end of the musical spectrum, but that doesn’t make them any less talented. Rather, artists and fans can come together to discover new music and genres that they never knew they liked before.

The team boasts that it puts a recording studio in the pocket of every user that signs up. They simply hit the record button, and boom! they’re making sweet, sweet music. Or beats. Or tunes. Or is it choons? Regardless of semantics, whatever word the kidz are using today to say “the combination of sounds, pitches and frequencies that are pleasing to the ear”, Brapp is letting them make it.

Brapp is led by a team of musicians, with CEO Niki Mukhi having performed and composed music in over 50 countries worldwide. Based in Dubai, Niki was inspired to create Brapp because of a problem faced by all modern musicians, i.e. the legal arrangements that mean music can not be equally distributed internationally, despite apps like Apple Music’s and Spotify’s global presence.

Of course, the problem with giving everyone a “recording studio in their pocket” is obvious: terrible musicians. Now imagine them being able to flood the market with their bad beats, terrible singing voices and awful production standards.

Still, it’s all about good, clean fun, isn’t it? It can be a hobby as much as it can be anything else.


Music app @brappTV offers a great way for musicians and their fans to connect, promoting collaboration at every stage of music production

Author : Oliver Griffin

Oliver Griffin is a Staff Writer at Publicize, which is a startup aiming to change the way companies approach PR. Publicize has worked with a dozen+ Y Combinator startups and leading brands such as Hallmark Cards.

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