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Turn That Brown Thumb Green With Waterbug

Today’s Killer Startup: Waterbug



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Elevator Pitch:

Waterbug is an app that helps you care for your plants.


Why It’s A Killer Startup:

I love houseplants. In fact, when I left the US for the first time in 2011, I dreamt about my plants before I even dreamt about my parents — that’s how much I loved them. But I’m not gonna lie and act like I know a whole lot about plants. I mean, I did a decent job keeping the ones that I had alive and thriving, but, when I’m being honest, I can admit that they’ve done better under my mom’s expert care than they did under mine. Mom just has many, many more years of plant care under her cap — I can’t compete.


But Waterbug gives nascent plant-lovers like me a step up in plant care. The app costs $2.99 in the App Store and provides more info than you could probably even Google, right in the palm of your hand.


One of the biggest issues I have with plants, for example, is not knowing how often they need to be watered. (Confession: my mom told me how to care for the ones I had back home and I just followed that schedule, which made me looks knowledgeable. IT WAS ALL A LIE.) You can find your plant in Waterbug’s plant guide, and it will give you both a water and light guide for your new friend. You can also track when you last watered your plants, and the app will even tell you when one is due for a top up. Finally, you can order garden stuff directly from the Waterbug store, which is powered by Amazon, which means you’ll never have to lug home giant bags of dirt (for example, in a tuk-tuk, as I did once in Guatemala) again.





Love #plants but can’t seem to keep your babies healthy? The Waterbug app will turn your brown thumb green


Photo Credits:

Waterbug | courtesy of Emma McGowan | Kosobu/Shutterstock

Author : Emma McGowan

Emma is a proud native of Burlington, Vermont, who has lived in six different countries over the past two years. She's living and loving the global nomad life and writing about technology and startups everywhere she goes. Check out more of her writing about tech on (the more titillating stuff) KinkAndCode.. Follow her on Twitter @MissEmmaMcG.

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