This Week’s Best In Beta
Which startup is going to be the next big thing? Investors, bloggers, job seekers, and inspiring entrepreneurs everywhere are dying to know. Hundreds of startups enter private beta each month, and that’s far too many for any one person to keep up with. Fret not! Each week, I share some of the hottest new startups in this column, Best In Beta. Let’s discover the next big thing together!
As someone who works in media, I’m well aware of how important it is to have an active Twitter life. An engaged group of followers can spell the difference between thousands of pageviews and words falling like the proverbial tree in the forest that makes no sound because no one is listening.
Embarrassing moment of honesty: I also accept that I’m not nearly as good at building a following as I should be for my line of work. I still struggle to overcome the strangeness of building relationships with people I’ve never met IRL. I’m also somewhat modest, shy, what have you (see, I hesitate to even say this much about myself. I’d rather let others do the talking), so trying to draw attention to what I do – completely natural in today’s online environment – feels like I’m being asked to streak main street in my hometown.
I’ll take all the help on Twitter that I can get.
TweetPilot aims to help “grow a relevant & responsive following on Twitter with ease.” Its search tools find followers related to your industry, location, who you follow, and others following you. TweetPilot points you toward all the people you should be perfectly comfortable meeting and exited to interact with. Not exactly an earth shattering tool, but just enough lift over those speed bumps that slow folk like me from growing a network.
It’s simple and useful, which makes it highly approachable.
TweetPilot also helps find the tweets and conversations you’d care to respond to, which also helps grow a following. In a way, it’s kind of like training wheels that let you gain your balance, so you can zip along on Twitter as if the platform were second nature.
Just because ease of connecting and conversation are the hallmarks of Twitter, doesn’t mean that everyone adapts quickly. The free-for-all sense of activity can be extremely disorienting. Check out TweetPilot if you need a gentle push toward becoming a social media pro.