Top InsurTech Startups of 2023

The insurance industry has seen a significant transformation with the advent of technology, giving rise to a new breed of startups known as InsurTech. These innovative companies leverage cutting-edge technologies to revolutionize how insurance is underwritten, sold, and managed.

In this article, we will explore some of the best InsurTech startups that are disrupting the insurance landscape and reshaping the way individuals and businesses access insurance products and services.

Top InsurTech Startups of 2023



Lemonade Inc. is an American based insurtech company that is located in New York City, New York. The company was founded in April 2015 by Daniel Schreiber, Shai Wininger. As per the latest data available, Lemonade raised approximately $480 million across multiple funding rounds.

Lemonade Inc. operates as an insurance company that leverages artificial intelligence and behavioral economics to offer home and renters insurance. Its aim is to transform the traditional insurance model by making the process straightforward and stress-free for its customers. A notable feature about Lemonade is its unique business model where it takes a fixed fee out of the customer’s monthly payments, pays reinsurance and other expenses, and then uses the remaining money for paying out claims. The unique selling point of Lemonade lies in its claims process which is fast, transparent, and involves a very user-friendly digital experience.

Oscar Health

Oscar Health

Oscar Health is a health insurance startup headquartered in New York City, United States. The company was founded in 2012 by Mario Schlosser, Kevin Nazemi and Josh Kushner. As per the latest records, the company has raised approximately $1.6 billion in funding.

Oscar Health is an American health insurance company that employs technology, design, and data to humanize healthcare. It aims to make health insurance simple, intuitive, and human. Oscar Health leverages data and technology to deliver a better customer experience and improve patient outcomes. It provides a range of plans to individuals, couples, and families, with a variety of health services included like telemedicine consultations, free check-ups and generic drugs, specialist visits, among others. The company uses a digital platform for easy access to medical histories, doctor visits, prescriptions orders, and referrals.



Metromile, Inc. is based in San Francisco, California. The company was founded in the year 2011. As per the latest funding data, Metromile has raised approximately $290 million.

Metromile is an insurtech company that is revolutionising the car insurance industry. They offer pay-per-mile insurance and a driving app, which make car ownership less expensive, more convenient, and smarter. The company uses data science and machine learning to offer customized insurance products that are designed to fit individual needs, thus ensuring customers pay fair and accurate prices. In addition to insurance, Metromile offers a smart driving app which provides features like trip tracking, vehicle diagnosis and parking location. It aims to simplify the process of car insurance through technology and innovation.



Root Insurance Co, also known as Root, is a startup company located in Columbus, Ohio, United States. The company was founded in March 2015.

Root has been notably successful in raising funds. According to the data available up to October 2020, the company has managed to raise approximately $527.5 million in funding over seven rounds.

Root is a direct-to-consumer auto insurer that leverages artificial intelligence and machine learning algorithms to help customers get personalized car insurance rates. The company uses smartphone technology and data analysis to understand and measure driving behavior such as braking, turns, and time of driving. This data is then used to offer customized auto insurance rates, providing a more fair pricing model based on driving habits rather than demographics or credit scores.

Root’s strategy aims to attract customers with a more modern approach to insurance, through an easy-to-use mobile app and telematics technology that makes the quote process faster and entirely online. Since its foundation, Root has expanded its services to over 30 states and continues growing.



Wefox is an insurance technology startup based in Berlin, Germany. The firm was established in November 2014. Wefox has proven to be quite successful in attaining significant funding. As of the latest funding round in March 2021, the company raised an impressive sum of approximately $650 million.

Wefox is a pioneering company in the insurance sector, operating as an insurance platform that connects insurance professionals and customers. It offers digital solutions intended to simplify and streamline the insurance process. The digital platform features two main components: Wefox, a digital marketplace for insurance advisors and clients, and ONE, a direct-to-consumer insurance provider. Wefox’s mission is to make insurance more accessible and personalized by leveraging advanced digital technology, and it has quickly become one of Europe’s leading insurtech companies.

Next Insurance

NEXT Insurance

Next Insurance is a revolutionary insurance company startup located in Palo Alto, California, United States. The company was established in 2016, and since its inception, it has managed to raise approximately $631 million in funding.

Next Insurance is a digital insurance company that specializes in providing customized and affordable coverage for small businesses and self-employed professionals. The company operates on an online platform, removing the need for physical offices and brokers, which allows it to cut costs and pass those savings onto its customers. Its business model involves leveraging technological advancements to simplify the process of purchasing insurance. It provides various types of insurance, including general liability, professional liability, commercial auto, and workers’ compensation insurance.



Insurify is a start-up company located in Cambridge, Massachusetts, United States. The company was founded in the year 2013 by Snejina Zacharia.

Regarding the funding, as of February 2021, Insurify has raised a total of $116.6 million over five funding rounds, according to a trustworthy database.

Insurify is a cutting-edge insurance comparison platform that utilizes artificial intelligence and predictive analytics to provide personalized quotes and recommendations to its users. The platform integrates with over 100 insurance companies, allowing users to compare and purchase auto, home, and life insurance policies directly from within the platform. It is committed to making insurance shopping easier, faster, and more efficient, ultimately providing consumers with smart, data-driven choices.



PolicyGenius is an insurtech startup located in Brooklyn, New York, USA. The company was founded in the year 2014 by Jennifer Fitzgerald and Francois de Lame. As for funding, the company has raised a total of $151.1 million through multiple rounds of financing, according to data updated until December 2020.

As an online marketplace for insurance, PolicyGenius allows users to compare and purchase insurance policies from top insurance providers. It simplifies the process of buying insurance and offers a wide range of insurance products, including life insurance, home and auto insurance, disability insurance, pet insurance, and renters insurance. PolicyGenius aims to provide consumers with transparency in pricing and information, assisting users in making educated and financially smart decisions.



HealthSherpa is a health insurance startup based in San Francisco, California. The company was founded in 2013 by George Kalogeropoulos, Ning Liang, and Michael Wasser. HealthSherpa raised over $5.9 million in funding.

HealthSherpa is an innovative platform aligned with the goal of making healthcare more accessible and affordable for all Americans. It was created as an alternative to the government’s site, HealthSherpa focuses on providing health coverage solutions specifically for individual consumers, especially those seeking low-cost individual and family health insurance options. The company partners with certified broker partners to help people find, enroll in, and make optimal use of their health coverage. HealthSherpa simplifies the process of navigating the health insurance industry and aids in the complexity of enrollment and renewing individual marketplace health insurance. Furthermore, they provide help through their licensed support to over 2 million consumers nationwide.

Frequently Asked Questions

Q. What are InsurTech startups?

InsurTech startups are technology-driven companies that focus on leveraging digital innovations to improve and streamline various aspects of the insurance industry, including customer experience, underwriting, claims processing, and risk management.

Q. How do InsurTech startups contribute to the insurance sector?

InsurTech startups introduce new technologies such as artificial intelligence, machine learning, blockchain, and data analytics to enhance operational efficiency, automate processes, personalize insurance offerings, and deliver innovative insurance solutions.

Q. Which areas of the insurance industry do InsurTech startups target?

InsurTech startups target a wide range of insurance sectors, including property and casualty insurance, life insurance, health insurance, reinsurance, and specialty lines like cyber insurance and peer-to-peer insurance.

Q. What sets the best InsurTech startups apart from traditional insurers?

The best InsurTech startups stand out for their agility, customer-centric approach, and ability to leverage technology to offer seamless and personalized insurance experiences. They often use data-driven insights to create tailor-made insurance solutions for their customers.

Q. Can InsurTech startups address the challenges faced by traditional insurers?

Yes, InsurTech startups can address challenges faced by traditional insurers, including legacy systems, outdated processes, and high operating costs. By introducing technology-driven innovations, InsurTechs can streamline operations and improve overall efficiency.

Q. How do InsurTech startups enhance the customer experience?

InsurTech startups use digital platforms and mobile applications to provide customers with easy access to insurance products, personalized policy recommendations, real-time claims processing, and enhanced communication channels.

Q. Are InsurTech startups only for individual consumers, or do they serve businesses as well?

InsurTech startups serve both individual consumers and businesses. They offer a range of insurance products tailored to meet the needs of various customer segments, including small businesses, startups, and large enterprises.

Q. Do InsurTech startups collaborate with traditional insurers?

Yes, many InsurTech startups collaborate with traditional insurers through partnerships and joint ventures. These collaborations allow traditional insurers to harness the innovative capabilities of InsurTechs while leveraging their existing customer base and industry expertise.

Q. How do InsurTech startups address data security and privacy concerns?

InsurTech startups prioritize data security and privacy by implementing robust cybersecurity measures and complying with industry regulations. They use encryption, secure data storage, and strict access controls to protect sensitive customer information.

Q. What is the future outlook for InsurTech startups?

The future for InsurTech startups looks promising as they continue to reshape the insurance industry. With increasing customer demand for digital insurance solutions, InsurTechs are expected to play a crucial role in driving innovation, efficiency, and customer satisfaction in the insurance sector.

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