Toovio is a marketing platform that you can use to have your customers receive information about your products at the time they’re more likely to purchase them. This tool lets you have customized marketing messages shown at strategic points of contact. These include everything from your very own website to customer service centers and kiosks. Toovio can look at all the purchases your customers have previously made, and discover when it would be best to tell them about your new products or services. And Toovio does that in real time – it figures out what your customers could be interested in, and it interacts with them when they’re most likely to buy it.
As a platform, Toovio is made up of four different modules. Their names speak for themselves, really: “Interactions”, “Modeling”, “Analytics” and “Applications”. The four modules together create the product known as “Toovio Interactions Manager”.
This kind of technology isn’t really new, the thing is that it was previously available only to these organizations that had fortunes to spend on predictive marketing technologies. Toovio is changing that, as it’s been specially created for small business owners who have neither millions to spend, nor the technical resources to analyze something as deep and complex as customer interactions.
You can sign up for a free trial here, and see how this predictive technology would work in the context of your own company.
Toovio.com In Their Own Words
Toovio was founded by a group of real-time marketing consultants with extensive experience in enterprise marketing and decision management platforms. Over the past decade we saw an emerging demand from our clients for real-time marketing solutions, but their options were limited to highly complex software platforms. These clients were rarely able to fully realize the value of those platform investments since those projects took years to implement and became very costly.
Our goal was to simplify real-time customer interactions for enterprises of any size at a reasonable cost. Our proprietary approach was developed over years of working with customers and learning from the many expensive, drawn out, complex platform implementations. Ultimately, the Toovio solution was developed to empower organizations to leverage all of their existing customer knowledge to drive more effective marketing strategies across every customer interaction channel. This includes additional information gathered in real-time from both customer conversations and available external data.
Some Questions About Toovio.com
Will we see more real time marketing platforms? Is Toovio the first of a long series of sites providing a similar service? 
