search cancel

This Week’s Best In Beta: Trusted Makes Child Care Easy So Parents Can Feel Human (Sane) Again

This Week’s Best In Beta

Which startup is going to be the next big thing? Investors, bloggers, job seekers, and inspiring entrepreneurs everywhere are dying to know. Hundreds of startups enter private beta each month, and that’s far too many for any one person to keep up with. Fret not! Each week, I share some of the hottest new startups in this column, Best In Beta. Let’s discover the next big thing together!



trusted landing


I recently went through the ordeal of finding someone – other than immediate family – to  look after my little guy for the first time… It was a horrible and terrifying experience.


My mind turned to a conversation in Meet the Parents about parents looking for child care… “But, how do you know for certain that your loved ones are safe with this stranger? I mean, can you ever really trust another human being…”


From the outside, I can appreciate that the anxiety parents feel over leaving their children for even the shortest amounts of time must appear comical. But when it’s your kid… it’s just the most awful feeling imaginable.


And that’s if you have time to plan! God forbid should something come up (which happens all the time, of course) and you’re in the position where the clock is against you and you’re about to foist your child off on the first breathing human you encounter. (Excuse me, I’m making myself sick with fear…)


Enter Trusted. This mobile app matches parents with vetted childcare providers when and where they’re needed. The service has already done the work of screening providers for background checks, references, first aid certifications, immunizations, experience, etc. This saves parents the hassles of lengthy interviews, and gives them the much greater peace of mind that comes with enlisting help from a trusted source.


The flat fee of $25 per hour ($5 per each additional child) seems both rational and fair. No one needs to be gouged for services on top of the stress of needing help at the last minute. So, bravo for avoiding squabbles over fees, and for offering a reasonable rate.


Add to the mix the ability to chat with child care providers, peek in on how things are going with video feed, ‘round the clock support, and to have alerts that show you that help is indeed on the way at the appointed time – let’s just call it a winning, sanity-saving formula.


I do believe you can trust people. And I would be elated to have someone else find trustworthy, capable souls to take care of my son. I imagine that there are plenty of parents who feel the same way.


I hope the startup’s servers are ready when this one hits the App Store. Sign up for early access at


Photo Credits

Trusted | | Stephen Denness/Shutterstock

Author : Keith Liles

Keith Liles is a freelance writer who loves travel, music, wine, hiking, poetry, and just about everything. He practices saying "yes" to life vigorously, rehearsing for the phone call when he's asked to tour with Bruce Springsteen and the E Street Band. Follow Keith on Twitter @KPLiles.

Share This Post On