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This Week’s Best In Beta: Trustafact Answers That Frightening Question: “Is This Website Safe?”

 This Week’s Best In Beta

Which startup is going to be the next big thing? Investors, bloggers, job seekers, and inspiring entrepreneurs everywhere are dying to know. Hundreds of startups enter private beta each month, and that’s far too many for any one person to keep up with. Fret not! Each week, I share some of the hottest new startups in this column, Best In Beta. Let’s discover the next big thing together!



Trustafact landing


If we took the time to investigate whether or not each website is safe before we clicked onto a page… No, it’s unthinkable. No one has the time or patience to do so, which is a real problem – a potentially vey costly and frustrating one.


Sometimes we’re warned when a certificate is outdated or other security threats are detected, but not always. Most of the time, we learn that a site is unsafe the hard way, by having either personal data or money stolen.


Trustafact offers a straightforward and promising solution for determining the trustworthiness of any website, without hassles. Simply enter in any URL and instantly find out if a site is safe or not.


You’re immediately shown if a site is safe to visit, if it’s safe to share your information, ok to log in, or if there are possible security issues. Plenty of information to make a more informed decision.


How can you be sure? It’s always best to keep alert for fraudsters and assume you’re never 100% safe. However, Trustafact does a lot of work on behalf of everyone to give a much better sense of who can be trusted or not.


First, Trustafact software scans the site you’re curious about. It also mines a ton of information quickly, sparing users the trouble of doing their own research. All those reviews that you don’t have time to read before you press “buy?” Trustafact uses them to show what percentage of people trust the website. It creates a rating based on a number of factors, including overall website design, website claims, website safety, accuracy of information, feedback and reviews, and even social media popularity.


Thieves are so slick. The sage advice to “use your best judgement” doesn’t cut it. Just ask Trustafact founder Bryan Lovgren, who was inspired in part to create this startup after having all of his money stolen while attempting to purchase ties for his groomsman. Ouch. Weddings are expensive enough…


We need a reliable measurement to quickly assess the security of any website, big time. The more information we share with each other and more often we turn to a tool like Trustafact, the safer we’ll make the web for everyone.


Visit to sign up for early private access.


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Author : Keith Liles

Keith Liles is a freelance writer who loves travel, music, wine, hiking, poetry, and just about everything. He practices saying "yes" to life vigorously, rehearsing for the phone call when he's asked to tour with Bruce Springsteen and the E Street Band. Follow Keith on Twitter @KPLiles.

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