Today’s Killer Startup: DrawAttention
DrawAttention turns the back of your laptop screen into a whiteboard.
Why It’s A Killer Startup:
Besides the fact that the startup world seems to almost have a fetish for whiteboards, my favorite thing about DrawAttention is actually the fact that it encourages interaction between people in places where interaction has dropped.
Picture, for example, your local coffee shop. If you live in a major US city (or even one of the smaller ones, really) chances are that your coffee shop has transformed into a sea of laptops over the past few years. As work that was traditionally “desk work” gets more and more mobile, coffee shops have turned into de-facto workspaces for freelancers and mobile workers.
One of the results of this change is a very public bemoaning of the loss of cafe culture. People used to talk to each other! Cafes were for conversations, for meeting interesting people, for hitting on bookish girls! Now everyone just stares at their screens without seeing the people around them.
While those are all valid points, rather than complain about things lost I’m always more interested in figuring out how we can adapt to do new situations – I have no interest in becoming the archetypal old man yelling at the kids to get off my lawn, if you know what I mean.
And that’s why I think DrawAttention is great: it’s an invitation to chat and to network in spaces where people are working on similar things. It’s an icebreaker, that final thing that people are looking for to help them connect IRL and considering you can write anything you want on it, the possibilities for connection here are endless.
So if you find yourself leaning toward the “old man yelling on the lawn” camp – or if you’re just interested in connecting with the people around you in a new and interesting way – head over to DrawAttention and get your own laptop whiteboard.
Looking for a new way to connect with the people around you, IRL? Turn your laptop into a whiteboard w/ @drawattentionco