Cut Through The Social Media Noise With This.

Today’s Killer Startup: This.


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Elevator Pitch:

This. is a social network that only lets users post one link per day.


Why It’s A Killer Startup:

Look, I’m not the startup blogger who writes “this will be the next Facebook!” Because, let’s be real: there isn’t going to be a “next Facebook.” Facebook has firmly and strongly established itself as the social network, period. The end.


However, that’s not to say that other social networks can’t fill in some of the gaps that Facebook leaves, and that’s exactly where I’d put This. While Facebook and Twitter (and basically every other social network) have really high noise to value ratios, This. is all about bringing you only the most important links. Their way of doing that is by limiting users to one link per day, ensuring that whatever is shared is considered high value, at least by the person who posted it.


So far, the network at This. seems to be pretty small — but I still think it’s a good idea. With the sheer amount of information online, we’re all looking for a quick way to access the things that are most important or interesting. I also like This. because it seems like it’s particularly oriented toward people who work in digital media, although I could be wrong in that assessment. Regardless, it’s a good space for cutting through the noise.


In addition to posting their own link per day, users can comment on each post on This., which is a great way to expand your network and build contacts with people who are thinking about the same things that you are thinking about.


So, no, This. will not be the “next Facebook.” It may, however, be a nice space for people who are looking to get away from the clutter and hustle bustle of Facebook for a bit.



Check out this awesome shortcut to amazing digital #media: #This.


Photo Credits:

This. | BrAt82/Shutterstock