Word on the street is that social video is the way of the future online. While images have ruled social media – and we’ve been writing like maniacs for years now on everything from AOL to Facebook to texts – improved technology means that videos are slowly taking over where those other two mediums have been ruling for a while.
Don’t believe me? Maybe you’ve heard of a little startup called Vine. Or that SnapChat and Instagram both now have video. Or perhaps you’ve heard of Periscope? Yeah, I thought I’d get you on that one. My point, of course, is that more and more companies are coming out with their own video options and new companies are forming every day to take advantage of the video-loving trend.
One of those companies is Chain, a new site that lets users link together videos to create — you guessed it! — video chains. Users can create personal chains, just between friends, or public ones. For example, if you wanted to get a bunch of friends to give you their opinion on your new outfit, you could create a friend chain where everyone has their say. On the other hand, if you wanted to get political and start a debate about Bernie Sanders, you could create a public chain that does just that.
Chains can include videos that you take yourself or ones pulled from around the web, creating an interesting, multi-faceted video experience for users. They can be used for communicating within groups or spreading messages to the greater public. Basically, they’re a fun new way to take advantage of our newfound love of video.
If you’re still not sold on how popular social video is getting, I want to give one more example: FaceTime. How often do you call someone on FaceTime (or whatever your video chat medium of choice is) instead of calling them on the phone? For me, it’s basically every phone call I make these days.
So get with the video revolution in a fun way, and start making Chains. You can sign up for early access to their iOS (Android coming soon!) app on their site.